Brenda Parkerson Email & Phone Number

New York, Ny, Us

Building relationships with the business community around developing and implementing a Biodiversity Strategy for New York City.

I am recalibrating my focus to align with my passion for the environment and urban green spaces. Currently, I am working towards a certificate in horticulture to deepen my knowledge and contribute more effectively to these areas that matter deeply to me.

Syracuse, New York, Us

- Established data-driven fundraising to increase annual revenue by 125% in the first year.- Launched a capital campaign to support the relocation of a homeless shelter. Raised 47% of a $2.5M goal in the first eight months of the campaign. Gift range: $25,000 to $500,000.- Restructured the annual gala sponsorship program to increase net income by 27%, reversing a three-year decline.- Oversaw all aspects of the Fund Development and Communications Department, including fundraising strategy and implementation, donor engagement, major gifts, a capital campaign, annual fund, direct mail campaigns and digital appeals, special events, and public relations.- Led four fundraising staff through a program of incremental change to professionalize systems and improve fundraising outcomes.

Barcelona, Barcelona, Es

Key Responsibilities:- Responsible for major gifts, annual fund programs, and special events. - Cultivated, solicited, and stewarded prospects and donors across the USA to close gifts from $20K to $100K.- Provided support to the New York Campus Dean to broaden and deepen relationships with business leaders and potential donors in the USA and diversify and strengthen the US Advisory Board.- Prospected, closed, and negotiated corporate sponsorship deals.- Reported to the Director of Institutional Advancement in Spain and managed one direct report and a volunteer major gift officer.Key Achievements:- Developed and implemented a US giving strategy. Increased revenue by 33% year on year and improved donor engagement paving the way for multi-year pledges and doubling the average gift size. - Established IESE's first alumni annual giving program. Re-energized alumni relationships across the USA to increase alumni contributions by 144% on average over three years. - Provided leadership and collaborated with global colleagues to develop and implement a major restructure and US-style retooling of the advancement division.- Transitioned a non-giving advisory board to a giving board. Recruited five high-net-worth alumni and increased board giving by 25%.

New York, Ny, Us

- Led corporate relations and corporate giving programs, including corporate membership and event sponsorship.- Worked with the President, Executive Director, board members and senior staff to solicit major gifts, including prospecting, cultivation, solicitation, and stewardship. - Provided leadership and support across the organization on program development, fundraising appeals, membership drives, annual gala, and special events.- Raised $700K to $1M annually from companies, individuals, and corporate foundations for the annual gala, the MAS Summit for New York City (two-day conference), and corporate membership.- Grew the corporate giving base, focusing on architecture, engineering, and property development firms.Identified potential board candidates leading to the recruitment of two new board members.

Brooklyn, Ny, Us

Interim management of BAM's new business development function. Working with the President, Vice President of Development and Corporate Relations team to identify, cultivate, solicit and steward new corporate partnerships.

Brooklyn, New York, Us

Brooklyn Ballet is a dance company dedicated to artistic excellence and education serving Brooklyn's diverse communities. Worked with the Artistic Director, board members, and staff on fundraising strategy. Developed relationships with individuals closing four and five-figure gifts. Established an annual Kickstarter campaign that continues today.

London, Gb

UK charity that advocates for private sector investment in the arts.- Served as the primary advocate for the cultural sector in the North of England, positioning the organization as a key player in the region. - Developed and implemented a strategy for an underperforming region, achieving a successful turn-around and increasing revenue by 75% in 2009 and 65% in 2010, surpassing financial goals during the recession. - Oversaw programs across three regional offices, leading two directors, four managers, and three administrators. - Launched and oversaw new programs and services. - Improved relations with government and non-profit stakeholders leading to increased program participation, satisfaction, and funding.

London, Gb

- Identified and created opportunities for partnerships between the cultural sector and business.- Responsible for prospecting and sales of VISUAL, a visual art sales platform and arts consultancy service bringing work emerging local artists into corporate spaces.- Exceeded financial targets through sales of artwork, temporary exhibitions, and arts-based training using consultative sales techniques. Delivered 2008 sales 40% over annual target.

Non-profit consultant in the cultural sector● Designed and delivered events for the craft and design sector for Arts Council England.● Designed a professional skills course for contemporary jewelry makers through Birmingham City Council. ● Completed analysis to support a re-design of the art and design curriculum for Birmingham City University.

Birmingham, -, Gb

Senior manager within the Economic Development and Arts divisions of a major UK local authority ● Project managed the $3M ICI Equal project that developed skills and created employment opportunities for diverse young people from disadvantaged communities. Supervised and advised 15 external partners (non-profits, academic institutions and government agencies). Streamlined processes, reported results, and managed audit and compliance to European Union regulation. ● Increased revenues of Brilliantly Birmingham Contemporary Jewelry Festival by 26% through successful grant writing.● Improved festival participation by more than 200% through a strategic marketing strategy that included events, re-brand, web re-design, print campaigns and PR.

Master Of Business Administration (M.B.A.), Marketing, Branding, Organisational Development

Executive Education, Short Focused Program: Getting Things Done, Business Administration And Management, General

3 Years Of Course Work Completed, Film Major