Geospatial & Government And Transportation Marketing Manager (2011 – Present)
Responsible for developing and executing marketing strategies, messaging, programs, and collateral in the state-local government market. Develop and implement strategic and tactical marketing plans. Create industry-specific messaging, print and Web collateral and sales tools. Work with corporate marketing to implement industry-specific advertising, public relations and lead generation campaigns. Work with vendors and end users to acquire return-on-investment proof points, vertical market… Show more Responsible for developing and executing marketing strategies, messaging, programs, and collateral in the state-local government market. Develop and implement strategic and tactical marketing plans. Create industry-specific messaging, print and Web collateral and sales tools. Work with corporate marketing to implement industry-specific advertising, public relations and lead generation campaigns. Work with vendors and end users to acquire return-on-investment proof points, vertical market research, and customer intelligence. Interface with sales force, major accounts, and industry associations to drive sales and obtain industry feedback. Present marketing information to internal and external audiences.Continue the role of Government and Transportation Marketing manager while adding new responsibilities of Geospatial Marketing manager. Responsible for all marketing and strategic planning including business development, sales training, customer prospecting and campaign development, reporting and analysis for the geospatial market. Working with new geospatial sales channel with emphasis on customer-to-customer selling, salesforce.com reporting and driving pipeline. Show less