Brenda I. Email & Phone Number

United States

United States

Carlsbad, California, United States

Complex, multifaceted role encompassing strategic, creative, and project management functions in support of a global sales-driven, growth-oriented environment for bioprocessing solutions - Lead tactic management of high-visibility technical assets and sales enablement tools in support of global marketing strategies and commercial activities- Develop and execute multi-channel awareness campaigns in support of lead generative and eCommerce engagement- Spearhead internal and external communication of lead generation campaigns and sales collateral, including developing copy for social media, global newsletters, and podcasts

San Diego, California, United States

- Strategically develop and execute marketing approaches to enhance client brand awareness and increase product exposure through diverse multimedia channels, including website content and social media platforms.- Monitor and analyze campaign performance, adjusting advertising content to improve audience response, while directing social marketing efforts, scheduling content, and monitoring ad engagements for enhanced consumer interaction.

San Diego, California, United States

-Develop and execute strategies to enhance customer relations, create impactful campaigns, and collaborate cross-functionally to bolster confidence in Pyxis medication management solutions.- Utilize customer data to identify areas for improvement in medication management solutions, leading to optimized product usage and sustained revenue growth.-Conduct thorough consumer research, integrate acquired data, and deliver compelling reports to inform strategic decision-making and capitalize on high-priority marketing and business opportunities.

Indianapolis, Indiana Area

- Utilize market knowledge and research to execute consumer engagement programs and marketing initiatives, promoting brand growth and supporting products portfolio of CPGs and expansions.- Lead a team of 10 brand representatives for product promotions at lifestyle venues, resulting in lead generation and increased consumer engagement.- Analyze market trends, interpreted quantitative and qualitative data, and delivered data-based recommendations to clients/stakeholders, leading to improved content/product campaigns and reduced operational costs.

Indianapolis, Indiana Area

- Managed 350+ marketing campaign events, generating 1.5K leads and facilitating 5K team leads, resulting in increased brand sales and product reach.- Oversaw brand specialists, including training, coaching, and staff scheduling, while providing daily reports on campaign performance, asset maintenance, and inventory.