Brenda Ruby Email & Phone Number

Rockville, Maryland, United States

• Responsible for helping to create and maintain the success of this $2.5M store through outstanding hospitality, conscientious staffing, careful inventory management, and community engagement. Duties and successes.
• Achieved a Great Places to Work result of 96% in 2022, 94% in 2023.
• Raised our store Net Promoter Score with a current rating of 90%.
• Embody and communicate vision and mission of company to staff.
• Manage a staff of 8-18 people.
• Track key performance indicators to monitor staff productivity and customer satisfaction.

Rockville, Maryland, United States

Rockville, Maryland, United States

• SPOKES Magazine was a publication of BIKE VIRGINIA - Circulation: 25KPRODUCTION LEAD/MANAGING EDITOR:
• Directed the full production life cycle for five yearly editions.
• Managed the production of the editorial content and magazine design.
• Negotiated and administered advertising contracts.
• Oversaw an interdisciplinary team and facilitated the teamwork required to energize and coordinate writing contributions from a continually changing writing force.
• Collaborated with Bike Virginia and other bike tour event coordinators across the region to identify topics of interest to the bicycling community.

Washington D.C. Metro Area

• Oversaw and approved all printed and electronic communications of this 3000+ member association which organizes 20+ special events and 1000+ rides annually.
• Coordinated a clear, consistent, and engaging communication strategy to both promote these events and recruit the hundreds of volunteers needed to run them.
• Coordinated event-specific communications, identifying and closing gaps in event planning.
• Managed and maintained a social media presence (Facebook, Twitter, Instagram), resulting in a 70% increase in member engagement in a ten month period.
• Created effective email marketing campaigns, resulting in an average open rate of 43%.
• Planned content, wrote, edited, proofed, and managed production process of monthly newsletter.

Frequent contributor to this quarterly publication serving cyclists in the mid-Atlantic region (circulation: 25K). Responsible for: article development, interviewing multiple sources, photography, destination travel writing, and crafting personality pieces.As of Summer 2016, additional duties include design and layout of this 4-color publication.

Bethesda, MD

• As Production Manager and Graphic Designer for Woodbine House, a small publisher that produces educational materials for the special‐needs community, I designed and managed all printed pieces, including award-winning.
• Designed and produced award-winning publications and visual information materials for this niche publisher specializing in educational materials for the special-needs community.
• Developed and maintained the production schedule; specifically, designed and coordinated production of 8 – 11 new titles yearly, 20 – 35 reprints yearly, and all marketing collateral.
• Worked closely with the editorial department to ensure effective communication of complex topics focused on an awareness of the intended audience and product functionality.
• Advised and collaborated with the marketing department.
• Created digital and print promotional materials including catalogs, brochures, posters, pamphlets, booklets, web banners, and web pages.

College Park, MD

• Coordinated the production process at this internationally-circulated tri-annual academic journal.
• Set and maintained the production schedule, meeting deadlines by effectively collaborating with typesetter, copy editor, graphic designer, and printer while acting as liaison between authors and board of editors.
• Planned and implemented yearly $12K promotional campaign, designing and creating visually compelling promotional materials, including brochures and ads.
• Edited, proofed, researched, and fact-checked accepted manuscripts.
• Trained and supervised part-time employees.
• Managed a working budget of $100K; compiled business and tax reports.

Master Of Arts - Ma, Communication Design

B.S., Journalism