I am passionate about creating and delivering products that meet customer needs and drive business growth. Experienced at developing innovative solutions that accelerate customer acquisition, retention, and revenue growth. Skilled in product management and growth hacking techniques, with a strong ability to think strategically and collaborate with cross-functional teams. My professional goal is to work in the sports industry (driven by the passion of this beautiful sport called football!), hopefully I will accomplish that anytime soon. Feel free to reach out for a coffee chat!
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Retail CoordinatorAtlético OttawaCanada -
Product Manager - Digital Payments And PlinScotiabankCanada -
Product Manager - Digital Payments & PlinScotiabank Jan 2024 - Present -
Associate Product Manager - Loyalty & RewardsScotiabank Jun 2023 - Dec 2023• Lead the vision, strategy and roadmap of the Loyalty and Rewards squad within the Digital Factory.• Launched the new Scotia Points experience in the App to increase visibility, traceability and educate the customers about the Loyalty Program. • Lead the discovery of opportunities and delivery of solutions to ensure continuous value delivery to customers.• Orchestrate the analysis of data collected from user research and market analysis to identify opportunities.• Validate hypotheses through experiments, build solutions, measure results and incrementally optimize functionalities.• Lead and motivate a multidisciplinary team to build innovative solutions that generate value for the business and customers. -
Product Owner - Crossborder PaymentsFtb.Pe Jul 2022 - May 2023• Lead a cross-functional team to grow and continuously improve the cross-border payments product and deliver its highly visible roadmap.• Responsible for overseeing and developing all stages of product creation, from ideation, design, through development, to launch, growth and maintenance.• Conduct market and user experience research to identify and translate user problems and solution hypotheses into user stories and requirements, ensuring clear acceptance criteria and measurable success metrics.• Interact regularly with customers and internal stakeholders to gain insights into user behavior, usage, test new ideas, experiment with new features, enhance the customer experience, and add new revenue generating valuable features.• Responsible for planning and executing digital marketing campaigns, from ideation to media planning to optimization and performance analysis. Also, identify and manage strategic partnerships to drive customer acquisition and retention. -
Regional Cx Program Analyst (Beat)Freenow Mar 2021 - Jul 2022Miraflores, Lima, Perú• Responsible fo defining the process design strategy using root cause analysis and gathering insights in order to lead continuous improvement initiatives that will positively impact performance, reduce costs, operational risk and improve customer experience, challenging the status quo where problems or inefficiencies exist.• Creation and co-creation of products, services and processes based on quantitative and qualitative research alongside Operations and Product teams, having as pillars the customer centricity approach, UX, efficiency and profitability.• Use service design and product design methodologies to create a north star of the experience and identify key moments that matter during the Customer Journey.• Redesign support processes for the LatAm markets (Argentina, Chile, Colombia, Mexico and Peru), applying an omnichannel strategy aiming to customer centric experiences across multiple touch points. -
Corporate Internal Audit Senior AssistantTalma Servicios Aeroportuarios S.A. Jan 2019 - Mar 2021Callao, Perú• Responsible for validating the operation and efficiency of the controls in the processes, identifying events of operational, reputational, economic risks, etc., using Scrum methodology. • Monitor the design of action plans to remedy the root cause of the observations identified and improve the audited processes through initiatives that add value (cost reduction, income generation, business profitability analysis, regulatory compliance, etc.). • Implement the the Anti-Bribery Compliance Model.• Leader of the the Continuous Audit Project, which aims to achieve continuous assurance of the highest risk controls of the Company and the Subsidiaries.• Preparation of audit reports for the General Managements and the Board of Directors.• Support in the delivery of informative and awareness workshops on the importance of the Prevention Model in the Company.• Support in the investigation of complaints of acts of corruption within the Company, as well as the preparation and presentation of reports for the Company's Ethics Committee. -
Quality & Process InternRicoh Perú Jun 2018 - Dec 2018San Isidro, Lima, Perú• Responsible for identifying and implementing proposals to increase KPIs performance in the internal processes of the Company. Along with the IT Projects Area, I helped with the Core business processes automation by collecting information with the process owners, identifying operational and revenue improvements using Lean and Six Sigma Methodologies. -
Operations Intern - Data IntegrityDp World Nov 2017 - Jun 2018Callao, Perú• Responsible for managing the bookings in the system for the entry of the containers to be exported, as well as carrying out the liquidation of the ship, validating which units were unloaded and loaded. • Monitoring of the various embarkation impediments by coordinating with customers or shipping lines in order to not harm operations.• Manage the various incidents that arise during operations that require coordination with the shipping lines. -
Operations Intern - Capacity & GateDp World Jul 2017 - Nov 2017Callao, Perú• I implemented and automated reports to track the services provided to customers and charge 100% of them.• Analyze and monitor the area's indicators and processes.• Generate periodic reports of the operation and implement improvements in the area. -
Corporate Internal Audit InternFerreyros S.A. Jan 2017 - Jul 2017Santiago De Surco, Lima, Perú• Part of the “Summer Internship 2017” program for upper third students. I supported the Audit of the machine shops in Ferreyros, which was the largest project of the year. In this project I was responsible of information gathering and elaboration of flow charts that facilitated the identification of control and risks. In addition, I collaborated with the follow-up of the implementation of the defined action plans and in loading the working papers of the audits to the Team Mate (Management system). -
InterpreterOlive Branch Outreach Ministries Mar 2016 - Oct 2016Perú -
Customer Service InchargeShore Lodge Dec 2014 - Mar 2015Mccall, Idaho, Estados Unidos
Brenda Sánchez Skills
Brenda Sánchez Education Details
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Mba In Sports Management -
Microdegree In Product Management -
Industrial Engineering
Frequently Asked Questions about Brenda Sánchez
What company does Brenda Sánchez work for?
Brenda Sánchez works for Atlético Ottawa
What is Brenda Sánchez's role at the current company?
Brenda Sánchez's current role is Retail Coordinator.
What schools did Brenda Sánchez attend?
Brenda Sánchez attended Escuela Universitaria Real Madrid Universidad Europea, Utec - Universidad De Ingeniería Y Tecnología, Pontificia Universidad Católica Del Perú.
What are some of Brenda Sánchez's interests?
Brenda Sánchez has interest in Social Services, Economic Empowerment, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Brenda Sánchez known for?
Brenda Sánchez has skills like Microsoft Office, Microsoft Excel, Microsoft Word, Ventas, Liderazgo, Trabajo En Equipo, Microsoft Powerpoint, Estrategia Empresarial, Liderazgo De Equipos.
Who are Brenda Sánchez's colleagues?
Brenda Sánchez's colleagues are Max Rosen, Ibrahim Soukary, Manuel Aparicio, David Galan, Chris Hue, Kristen Johnston, Sebastian Agudo.
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Brenda Sanchez
Peru -
Brenda Sanchez
Peru -
Brenda Sanchez
Peru1hotmail.com -
Brenda Sofía Sánchez López
Gestión De Proyectos | Innovación | Metodologías Ágiles | Bachiller En Ingeniería IndustrialPeru
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