Brenda Sarmiento Email & Phone Number

Ciudad De México, México

Ciudad De México

I led the sales growth of Chedraui's Private Label through eCommerce by negotiating 15% more visibility on their website landscape wich, together with an adequate promotional strategy with our key partners Rappi and Cornershop, increased sales up to +300%. I added our +50 Private Label suppliers to Chedraui's SEO and SEM strategies to position the Private Label brand at the top 5 brands on the search engine.

Ciudad De México Y Alrededores, México

Creator of high-quality content as part of our SEO strategy to improve our customer engagement and generate organic traffic resulting in a 900% growth on our social media followers and +70K users, both in less than 6 months.I designed A/B tests, mainly for email, Facebook and SMS using tools such as Google Optimize, Facebook Adwords, MessageBird and Mailchimp generating up to +10% more engagement in our marketing campaigns.I led qualitative and quantitative market research to improve… Show more Creator of high-quality content as part of our SEO strategy to improve our customer engagement and generate organic traffic resulting in a 900% growth on our social media followers and +70K users, both in less than 6 months.I designed A/B tests, mainly for email, Facebook and SMS using tools such as Google Optimize, Facebook Adwords, MessageBird and Mailchimp generating up to +10% more engagement in our marketing campaigns.I led qualitative and quantitative market research to improve our user experience both when interacting with the app and when using the product, generating valuable consumer insights through deep data and funnel analysisI was Mexico´s CRM supervisor with the objective of generating strategies for user acquisition, activation, and retention.I was responsible of email & SMS content creation for our users, and I also measure the success of new growth tactics & campaigns.In my free time, I help my team executing offline acquisition events. Show less

Naucalpan De Juárez Y Alrededores, México

Development & monitoring Mexico's marketing plan.Market analysis to identify potential customers.Sales & negotiation with new clients.Regional CRM key user responsible of Mexico, Colombia, Brazil, USA and Canada insights.I implemented SEO strategies through LinkedIn to generate more sales leads.Responsible of product launches & email marketing.Overseeing the implementation of the global pricing strategy.

Ciudad De México Y Alrededores, México

Management of the Marketing Department budget.Manipulation of large databases to track KPIs.Monitoring & evaluation of mass and digital campaigns.Development of presentations for the Marketing Vice Presidency.

Ciudad De México Y Alrededores, México

I led the market research project (qualitative and quantitative) of Uses and Habits that helped the company to get to know better the behavior of consumers and non-consumers of the Fuze Tea brand.

Ciudad De México Y Alrededores, México

In charge of mapping the process to create mass, medium and corporate communication campaigns.Assist in the creation of TV commercials.

Licenciatura, Marketing, 89

Activities and Societies: Acreedora al Premio Nacional Ceneval al Desempeño Académico

Bachelor Of Business Administration - Bba, Student Exchange, 95