Brenda Cardenas Email & Phone Number

Charlotte, Nc, Us

• Coordinate with manager/team for pre-event needs, on-site logistics, etc. for multiple events simultaneously throughout the year • Utilize Salesforce as database of record • Vendor Research and Product Ordering • Hotel & Transportation Research • Negotiating Pricing and Contracting • Managing rooming lists and transportation manifests • On-site Event point of contact (confirm needs and organize set-up) • Expense tracking and budget management • Program… Show more • Coordinate with manager/team for pre-event needs, on-site logistics, etc. for multiple events simultaneously throughout the year • Utilize Salesforce as database of record • Vendor Research and Product Ordering • Hotel & Transportation Research • Negotiating Pricing and Contracting • Managing rooming lists and transportation manifests • On-site Event point of contact (confirm needs and organize set-up) • Expense tracking and budget management • Program reconciliation • Manage customer information and purchases • Organize, pack and ship event packages to customers • Manage transportation, hotel, and other on-site logistics • Client communication and problem-solving • Inter departmental collaboration and communication to create full client experience Show less

San Diego, California, United States

• Collaborate on and execute Amazon Advertising strategy for 10-15 brands across a spectrum of industries in support of an account manager while being a resource in client management and retention.• Routinely audit operational efficiency through the management of account health, product uploads, inventory replenishment, and content optimization on Amazon Seller Central and Vendor Central to successfully implement an efficient advertising strategy.• Deliver high and granular data-driven… Show more • Collaborate on and execute Amazon Advertising strategy for 10-15 brands across a spectrum of industries in support of an account manager while being a resource in client management and retention.• Routinely audit operational efficiency through the management of account health, product uploads, inventory replenishment, and content optimization on Amazon Seller Central and Vendor Central to successfully implement an efficient advertising strategy.• Deliver high and granular data-driven reports to proactively support my account manager and optimize client’s marketing straws and streamline initiatives.• Analyzed competitive landscapes for platinum accounts to drive product innovation. Design compelling SEO Content and product images to build brand awareness, attract key audiences, and drive profitability and customer loyalty.• Efficiently build Advertising campaigns to drive revenue and customer acquisition for all clients. Show less

San Diego, California, United States

• Participate in the set-up, execution and breakdown of PETCO Park for all Padres home games and non-baseball events included but not limited to concerts, private and corporate events.• Provide audio-visual support for meetings and events• Provide guests with directions to seating areas, restrooms, concession stands, novelty shops and other PETCO Park services and amenities• Provide logistical support to a variety of different baseball, non-baseball and promotional events•… Show more • Participate in the set-up, execution and breakdown of PETCO Park for all Padres home games and non-baseball events included but not limited to concerts, private and corporate events.• Provide audio-visual support for meetings and events• Provide guests with directions to seating areas, restrooms, concession stands, novelty shops and other PETCO Park services and amenities• Provide logistical support to a variety of different baseball, non-baseball and promotional events• Effectively communicate with Event Management Center and other team members via two-way radio. Report safety hazards and maintenance issues as well as enforce ballpark policies and procedures• Assume other duties and responsibilities as assigned by Padres Management including but not limited to assisting events at Rady Shell at Jacobs Park, assisting Delaware North on events and game days, and assisting Membership Services. Show less

• Maintain a clean and organized inventory and curate displays of rotating seasonal sports clothing and accessories • Anticipate customer needs and provide high quality service while upholding brand standards and values to ensure customer satisfaction • Handle POS system transactions including credit, cash, exchanges, returns and refunds to ensure seamless and accurate cash flow• Actively engage as an enthusiastic team member and encourage customers to learn about new products to… Show more • Maintain a clean and organized inventory and curate displays of rotating seasonal sports clothing and accessories • Anticipate customer needs and provide high quality service while upholding brand standards and values to ensure customer satisfaction • Handle POS system transactions including credit, cash, exchanges, returns and refunds to ensure seamless and accurate cash flow• Actively engage as an enthusiastic team member and encourage customers to learn about new products to enhance sales to meet personal and store wide goals Show less

San Diego, California, United States

- Analyzed different search query elements such as clicks, bounces, impressions, and click through rates (CTR) through search console- Cleaned up the company's blog posts by adding/deleting content depending on the certain blog's impression count- Conducted weekly checks on Google Analytics to inspect spending patterns among consumers on the company's retail website- Researched account contacts that competitors have worked with through MOZ software and record them on spreadsheets… Show more - Analyzed different search query elements such as clicks, bounces, impressions, and click through rates (CTR) through search console- Cleaned up the company's blog posts by adding/deleting content depending on the certain blog's impression count- Conducted weekly checks on Google Analytics to inspect spending patterns among consumers on the company's retail website- Researched account contacts that competitors have worked with through MOZ software and record them on spreadsheets to compare and better our own strategies- Collaborated as part of a team performing Landing Page and Search Query Historic Performance reports, Keyword Discovery, Competitive Analysis reports, and Content Gap Analysis using Google Search Console, Google Sheets, MOZ, and Google Keyword Planner- Created new buyer Personas to update buyer’s profiles for existing product categories and identified new product categories for development Show less

San Diego, California

- Worked as a summer intern full time where we were exposed to different roles within the sporting industry such as marketing, event hospitality, corporate partnerships, community relations, and finance- Created deliverables for the logistics of Hispanic Heritage events from concept to delivery- Organized and lead two activation clinics for 200+ kids in Mexico in conjunction with the government of Tijuana and the boys and Girls Club of Tijuana, Mexico - Supported the Senior… Show more - Worked as a summer intern full time where we were exposed to different roles within the sporting industry such as marketing, event hospitality, corporate partnerships, community relations, and finance- Created deliverables for the logistics of Hispanic Heritage events from concept to delivery- Organized and lead two activation clinics for 200+ kids in Mexico in conjunction with the government of Tijuana and the boys and Girls Club of Tijuana, Mexico - Supported the Senior Director of Community Relations and Military Affairs working directly under Tom Seidler, Senior Vice President, Community & Military affairs - Researched and planned from concept to delivery the first Broadcast Auction held by the San Diego Padres where we raised $208,000+ for Rady Children’s Hospital- Researched, organized and worked with the Community Relations team to deliver the following community outreach programs: RBI, Padres Foundation, Future Padres. As well as coordinated with the teams which players would attend the events- Sort out, inventoried, and and put together 500+ little league baseball uniforms with hats and gloves at the Padres warehouse that would be donated to our RBI program- Coordinated, welcomed, and hosted guests for pre-game ceremonies on game days. These guests included but weren't limited to season ticket holders, gift winners, Make A Wish families, and Military families- Kept track of the gift items that were donated to charities in the Padres database and handled the delivery of said gifts Show less

San Diego, California

- Mentored and advised 30 first-year college students through mentoring, monthly contacts, professional workshops, and events throughout the academic year- Planned and hosted events for students to build a sense-of-community in the college environment- Developed leadership and communication skills via professional development workshops

Bachelor'S Degree, Marketing

Business Administration And Management, General