Lewis Creative Services is a boutique creative agency located in the San Francisco Bay Area, focusing on the creative aspects of branding and digital marketing while offering highly personalized services to our clients. We support a wide range of B2B marketing activities, including digital and print creative services for brand development, marketing campaigns, event marketing and sales enablement.

Managed FICO creative services (copywriting, design and production), stewarding brand globally. Led internal team and 20+ agencies and consultants. Built high-performing Creative Services team—hiring, mentoring and training staff. Developed and nurtured virtual network of agencies and freelancers to extend internal team’s reach.CREATIVE DIRECTION• Oversaw team of designers and writers in creating 650+ assets annually.• Led development of collateral, digital assets and signage for tradeshows, user groups, seminars, Customer Advisory Board and Board of Directors meetings.• Developed lead generation materials, sales tools, presentations, videos, advertising, promotions, events, programs and brand/business systems across digital, web, print, and mobile.• Led creative development for FICO World, a premiere thought leadership event held every 18 months, attracting 800+ financial services and IT professionals from around the world; included theme development, event branding and development of promotional marketing materials, websites, signage, environmental graphics, presentations and video.BRAND OWNERSHIP• Created and enforced brand standards and guidelines.• Provided customer experience for 75+ global events per year, including tradeshows, user groups and internal meetings.• Partnered with senior leaders to create sub-brands in support of key initiatives, product launches and events. Translated objectives and messaging into written and visual solutions that drove awareness and built brand equity. Recent sub-brands included FICO Decisions, FICO Score Open Access and FICO Analytic Cloud.OPERATIONS• Drove transformation from print to digital.• Created and executed 450+ campaign activities per year.• Built project management system to increase efficiency and transparency across marketing team.• Developed templates and processes across all channels.

Promoted to Senior Manager. Executed multiyear rebrand of Fair Isaac to FICO. Managed marketing department transition from in-house resource model to outsourced model. Developed, managed and nurtured virtual network of agencies, vendors and freelancers to replace internal staff lost to reduction in workforce. Oversaw creation of all written and visual content.• Built virtual network of creative talent from the ground up. Internal staff of 5 designers lost to reduction in workforce. Developed virtual network of agencies, vendors and freelancers to execute marketing projects ranging from collateral to tradeshows and events. Directed virtual team to successfully support FICO World 2009 in New York City, including promotional marketing, signage, environmental graphics and presentations. Able to scale operations to match fluctuating demands of company on an ongoing basis, thus creating overall savings in bottom line costs.• Rebranded Fair Isaac to FICO. Held authority over all aspects of initiative, including selecting agency, presenting concepts to management and ensuring consistent implementation of new brand across all channels and platforms globally. Included the extensive redesign and production of the core business system, signage, collateral, web properties, email templates, signatures and key assets. Provided ongoing development of brand guidelines, documentation, training, education and stewardship.

Promoted to Manager. Led design team by providing art direction, project management and team management to internal staff of five. Spearheaded integration of marketing assets and deliverables associated with merger of Fair Isaac and HNC Software, which doubled company’s size, offerings and marketing activities. During this time produced 8 FICO World events around the globe.

Promoted to Graphic Design Lead. Served as Print Team Leader for Corporate Marketing communications projects.

Graphic designer specializing in presentations and print.