Brenda Thiessen Email & Phone Number

Experienced Marketing Program Specialist with a demonstrated history of working in the mechanical or industrial engineering industry. Strong professional marketing skills in Social Media, Online Marketing, Advertising, Writing, and Trade Shows.

Listed skills include Marketing, Advertising, Trade Shows, Marketing Communications, and 18 others.

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  Marketing Program Specialist

  Mitutoyo America Corporation

  Aug 2011 - Present - Aurora, Illinois

  • Responsible for the new product introduction process. Determine marketing tactics to effectively launch new products into the marketplace. Work with internal and external resources and agencies to oversee product strategy, creative development, production and execution of all tactics associated with the product launch. Analyze and determine their overall effectiveness. • Plan, coordinate and execute the various U.S. trade shows, distributor shows and special events throughout the year. • Research and analyze new industry trade shows and determine if there is value for MAC to participate in the future. • Establish show and event objectives and develop a show and events plan. Communicate plan to upper management. • Manage show and event budgets and utilize cost saving measures. Negotiate and coordinate hospitality, meeting rooms and hotel contracts. • Manage trade show inventory and arrange for repair f product. Refresh and cleanse when necessary. Work with national and regional sales management to move dated inventory. • Instruct distribution center personnel to coordinate freight logistics for trade show and distributor shipments. • Manage outside tradeshow vendors and resources to accommodate show requirements. • Utilize Social Media resources to promote the brand and message.• Ensure all show and event policies and activities are being adhered to. • Develop detailed post show reports. Analyze show and event performance and determine ROI to assist with Lead Nurturing campaigns and prospecting. • Coordinate pre and post show promotions • Plan, propose and produce promotional merchandise. Maintain budget and inventory. • Manage the online Distributor portal.• Work with the Graphic Designer and Product Specialists to develop new/update literature and maintain the inventory of the literature.