Brenda Vasquez Email and Phone Number

- Develop and implement a dynamic year-long social media strategy, integrating key cultural moments such as Pride, Black History Month (BHM), and Asian American and Pacific Islander Heritage Month (AAPI), while also encompassing broader initiatives to enhance multi-platform engagement and brand presence.- Contribute to the cross-functional campaign operating model, acting as the main point of contact for publishing, social listing, reporting, and community management.  - Develop agency-facing briefs used to disseminate content strategy, audience insights, and campaign goals for all Yamaha social campaigns.- Define and measure quarterly performance KPIs for all our category leaders consisting of 6 different product teams. - Work alongside internal communications, paid media, senior leadership, and analytics teams to draft real-time reports to inform crisis management decisions. - Provide comprehensive monthly reports and in-depth strategic insights to leadership and cross-functional teams.- Collaborated with Yamaha’s first social agency of record and the global Japan marketing team to strategically develop and enhance TikTok global channels. Instrumental in achieving a remarkable milestone of gaining 400K followers within a 6 month period.- Lead on projects and conversations with Yamaha Entertainment Group team to develop social-first artist content featuring artists like Alicia Keys, Eric Wortham, Dave Weckl and others.

Instaco is a small group of talented young fashion experts that envision the future of apparel shopping by means of influence and user experience through omni channel retail platforms. Brands: Eggie, Premme, TrueImg, Secndnture, Steele, SoncyInfluencers: Jenn Im, Nicolette Mason & Gabi Fresh, The Merrell Twins, Jordyn Woods, Amanda Steele - Built multi-channel social strategy and defined social KPIs for apparel brands; Eggie, Premme, Steele, True IMG, and Secndnture.  - Led and managed multiple successful social media campaigns; end-to-end content development, from pre-production to post-production, ensuring seamless execution and impactful results.- Collaborated with copywriters and creatives to create real-time social content. - Managed influencer selection, outreach, and content production.

- Maintained social media content calendar, asset production, and publishing for all Agency brands. - Analyzed cultural and community trends to inform multi-platform social media content strategies. - Partnered with internal and external partners to craft messaging around product updates, key milestones, influencer partnerships, and crisis communications.

- Collaborated closely with executive leadership to define the organizational vision and establish strategic priorities. - Assumed the role of primary media liaison, overseeing all aspects of publicity, consumer awareness initiatives, and image campaigns.- Orchestrated the successful placement of a launch story in the reputable publication, VentureBeat, strategically positioning the brand for maximum exposure and impact.- Monitored a dynamic landscape of online publications, ensuring the seamless execution and triumph of client programs by staying attuned to industry trends and audience sentiments.

- Developed comprehensive understanding of clients including their business, products/services, competitors, influencers and markets- Managed select client PR trackers which aggregates all client activities into one concise document- Build and maintained press lists- Created client briefing sheets and press coverage reports- Drafted communication materials such as releases, pitches, fact sheets, bios etc- Managed social media channels for Illume PR & clients

- Coordinated marketing activities and policies to promote products and services - Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission- Coordinated and participated in promotional activities and trade shows- Coordinated and implemented campaigns for email, online advertising, search engines and direct mail- Arranged details of event, including: hotel room reservations, mailing of invitations and tickets, menu selection, entertainment, audio-visual equipment local press notification and security arrangements- Create content for all social media including LinkedIn, Twitter and Facebook- Manage website analytics and event performance metrics along with developing performance targets- Press Releases and employee bios - Coordinated and participated in promotional activities and trade shows- Helped with the overall creation of the sales and marketing teams weekly meetings by highlighting goals, accomplishments, action items via GoToMeeting - Monitored and tracked marketing campaigns- Assisted with the development of the marketing budget- Filed and processed expenses for the Director of Marketing- Processed payroll for the marketing and sales team via ADP Vantage- Responsible for all marketing merchandise including inventory

- Eloquently greeted all residents and guests. - Designed and produced event calendars and weekly newsletters.- Maintained effective working relationships with outside vendors and residents. - Attended, participated in monthly board meetings.

(A fusion agency that combines PR and Advertising) - For school credit (CSUF)- Worked on two different client teams: 1) Beachdude, Inc. - Guerilla marketing - Campaign proposals - Meetings and negotiations with potential buyers in the local area - Advertising in local magazines - Brand promotion efforts 2) Culinary Coach - Guerilla marketing - Campaign proposals- Event planning