Enabling modern selling skills through the design, devleopment and delivery of sales training for Oracle’s global sales teams. A hands on professional approach, with expertise in the creation and implementation of customer focused content and messaging.

Director of Product Marketing in the CX Business Applications Group for Oracle Service Cloud. I am responsible for supporting sales teams to deliver expertise and in depth market, buyer and product information to clients and customers. Previously I served as a Product Manager for Oracle Siebel CRM with a focus on the Telecommunications industry. I have more then 8 years experience as a consultant implementing CRM and other enterprise software systems.

Senior ConsultantAdvise clients on the use of CRM technology to improve overall customer experience. Analyze current business processes and software to identify areas of opportunity. Manage Business Analyst team, clients and contractors to design the software application. Liaison to the Solutions Architecture team to communicate and resolve design and implementation issues. Support pre-sales teams during the sales cycle, which includes sales calls, review and advice on customer requirements.Lead Business Architect – Cummins• Lead Business Analyst for Siebel 8.1.1 .10 and Open UI implementation• Conducted 6 week current state project assessment and delivered results to leadership• Document solution design documents based on existing business requirements• Created use cases based on business process flows• Created unit test scripts to in the testing of development• Presented application solution prototypes to client leadership• Conducted functional testingLead Business Architect – LexisNexis• Acted as Lead Business Analyst for Siebel 8.1.1 5 implementation upgrade• Employed gap analysis and functional decomposition to define data and system requirements• Documented requirements and conducted gap analysis relative to Siebel application capabilities• Documented functional solution design, use cases and unit test scripts• Presented solution prototypes to client

• Delivered major Oracle Siebel CRM product release and quarterly enhancements • Presenter at Oracle Open World Conference in 2007, 2008, 2009 and in 2011
• Managed the Siebel CRM Customer Advisory Board for telecommunications Industry customers• Presented product strategy roadmap to Customer Advisory Board members• Managed communications with global customers to capture feedback on planned future products and enhancements• Presented Oracle Siebel CRM new features to industry analysts: IDC, Gartner, Yankee Group, 
Stratecast• Led virtual development teams to ensure the application evolved according to customer requirement specifications
• Led virtual Quality Assurance teams to ensure test plans were implemented as designed• Presented during live CRM marketing webcast sessions to promote new releases
• Conducted interviews with global customers promoting Oracle Siebel CRM implementations 
and broadcast via podcast• Created customer facing marketing materials to promote new releases• Designed sales messaging and marketing collateral for global sales teams

Siemens Medical - Malvern, PA/Erlangen, Germany 10/2005 – 3/2006Business Analyst Developed business processes and functional requirements for medical equipment sales CRM implementation, using Siebel 7.8.2 • Employed gap analysis and functional decomposition to define data and system requirements• Analyzed existing Siemens applications to integrate design solutions• Managed communication with the German business leaders to resolve issues and challenges related to complex requirements• Documented system requirements using Caliber requirements management system• Created functional design and consulted with IT team on technical design and implementation• Managed project plan by estimating work, resources and completion dates • Created test scripts using Mercury Test Director.Hewlett Packard - Cupertino, CA/Milan, Italy 1/2004 – 7/2005 Business AnalystEstablished the business processes for Hewlett Packard’s sales partner management application for implementation using Siebel 7.5.3• Conducted JAD sessions with business representatives to design the ‘Lead/Opportunity’ application • Conducted JAD sessions with business representatives to design the ‘Portal/Profile’ application• Documented requirements and conducted gap analysis relative to Siebel application capabilities• Acted as liaison between the business and application development to communicate requirements and gaps• Created functional design and consulted with IT team on technical design and implementation• Conducted feasibility analysis of complex requirements.Deloitte Touche/Steris - Cleveland, OH 12/2003 - 1/2004Business Analyst/Application DeveloperSiebel/AT&T - Bridgewater, NJ 2/2003 – 8/2003Application DeveloperAccenture/BellSouth - Atlanta, GA 8/2002 – 10/2002Application Developer

CRM Business Analyst reporting to Director of Sales Operations• Used Siebel 7 eConfigurator and ePricer to configure all software products• Worked with product managers to establish business requirements• Designed system specifications for configuration of products including business and process logic• Identified new business needs and designed system enhancements to Vantive CRM using Vantive Tools• Worked on a multifunctional team to redesign business processes for the worldwide sales operations• Employed gap analysis to define data and system requirements • Established a company training program for CRM applications• Trained Account Executives on the Vantive CRM application • Developed new Vantive training curriculum and deployed to Account Executives.

Coordinated and implemented new hardware and software projects for Home Depot stores nationwide • Coordinated Special Services application project to allow sales associates to manage customer orders• Led and deployed the Mobile Ordering project to Home Depot and Expo stores• Developed training curriculum and reference materials to facilitate project deployment• Conducted training classes before rollout to pilot store to prepare users for go-live date.