Brenda Whitcomb-Allan, Cspo, Mba Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

• Spearheaded the enhancement of Manheim Digital Search and Purchase Experience, driving incremental business value by reducing search time prior to purchase by 18.5k CR pageviews with VDP/CR and increasing completed.
• Collaborated with cross-functional teams to execute product strategies, aligning features with stakeholder priorities to support key business objectives, such as digital emulation of auction If-Bids and Quick Bid.
• Developed product roadmaps informed by competitive research, market analysis, and user insights to ensure alignment with the organization’s goals
• Partnered with UX researchers to conduct A/B & end-user testing and incorporate findings into Minimum Viable Product (MVP) strategies
• Actively participated in agile ceremonies, ensuring delivery aligns with strategic priorities and leveraging continuous deployment practices to deliver value incrementally
• Serve as a Subject Matter Expert for Digital Wholesale, driving alignment and innovation across Onshore/Offshore teams

Greater Atlanta Area

• Partner with the Business & Product to design and implement user-focused digital tools such as Offer Text Messaging, improving customer satisfaction, increasing Offer sales by 3%, and enhancing transaction flexibility
• Partner with Product and UX to bring Online Auctions closer to the in-lane experience with Review Window, garnering additional sales activity for 10K users with 112K interactions in 2024
• Partner with the Business & Product to design and implement Broker Tools, enabling Trade Desk team to act on the behalf of the client, increasing sale completion by 10% and increasing client satisfaction
• Saved $40k monthly through AWS cloud cost optimization strategies
• Defined and refined product backlogs, identifying features and improvements that align with organizational goals and user needs
• Conducted competitive research to recommend solutions that maintain product leadership within the industry

Greater Atlanta Area

• Led the creation of Test-Driven Development (TDD) automated tests using Ruby, Cucumber, and MySQL, prioritizing tasks to align with business objectives and customer needs
• Designed and implemented solutions using Paired Programming & Test-Driven Development (TDD) to improve product reliability and quality

Kearney, Nebraska, United States

• Led the creation of Test-Driven Development (TDD) automated tests using Ruby, Cucumber, and MySQL, ensuring product reliability
• Managed a team of 5-7 employees, providing leadership and guidance to achieve project goals
• Defined innovative solutions for Business Intelligence products through remote collaboration

Kearney, NE

Kearney, Nebraska, United States

• Develop and manage an investment strategy to optimize the use of funds and maximize investment income
• Oversee the credit union's financial performance, including budgeting, financial reporting, and forecasting

Kearney, Nebraska, United States

• Lead and motivate a team of circulation sales representatives, customer service agents, and delivery supervisors
• Develop and implement strategies to attract new subscribers, manage subscription renewal campaigns, and offer promotional packages to increase circulation
• Oversee the network of delivery carriers, including recruitment, training, and managing delivery routes to ensure timely and efficient distribution
• Handle subscriber complaints, address delivery issues, and maintain positive relationships with customers
• Create and manage the circulation department budget, including expenses related to mailroom, delivery, and staff costs.

Bachelor Of Science - Bs, Comprehensive Business Administration And Management, Accounting Emphasis, 3.45

Master Of Business Administration - Mba, 4.0

Computer Programming

C#, web design, database design