• Directed all paid media and organic content strategies, collaborating closely with internal teams and external partners to drive impactful marketing campaigns and brand visibility.• Spearheaded web development and optimization projects, enhancing user experience and increasing website traffic from 5,000 to over 50,000 users per month—a growth of more than 800%.• Doubled social media following annually (from 9,000 to 44,000 over a 3-year period) through strategic content creation and targeted campaigns, significantly boosting brand awareness, social influence, and generating marketing-qualified leads.• Developed and executed comprehensive lead generation strategies, utilizing multiple channels to attract high-quality leads that supported the company’s growth and business objectives.• Ensured brand consistency and relevance across all platforms by continuously reviewing and refining content, serving as a brand ambassador to uphold Velo3D’s innovative and technological image.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social, and display advertising campaigns.• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).• Identify trends and insights and optimize spend and performance.• Brainstorm new and creative growth strategies.• Collaborate with internal teams to optimize user experience and maintain strong brand presence.• Evaluate emerging technologies and trends.• Provide thought leadership and perspective for adoption where appropriate.

• Designed and managed integrated marketing and communications.• Wrote, developed and designed marketing content for brochures, emails, website, videos, and press releases among others.  Responsible for copy-writing, design, editing, and distribution. • Developed articles and social media content to drive and increase search authority. • Coordinated Windsor, Connecticut facility client site visits.• Conducted competitive analysis to best position SCA within the marketplace.

Responsible for developing market strategies and communication programs to increase awareness of products and related solutions including:• Product positioning• Client/producer segmentation• Value added services and engagement/recruitment of career agency producersKey accountabilities include the design, development and execution of communication strategies and programs that speak to the needs of consumer segments and as well as distribution partners – including web strategy and content, marketing and educational campaigns as well as valuation of effectiveness of strategy, tactics and execution.

• Work with strategic accounts to direct, develop and deliver comprehensive marketing campaigns • Write and edit marketing content for brochures, postcards, emails, websites and other marketing documents –26.2% average email open rate, 5-6% average click through rate, both well above industry benchmarks• Conference and event planning• Develop digital marketing strategy to target, attract and retain clients

• Collaborated with multiple stakeholders to develop content that is accurate, relevant, within brand, and optimized for search –Responsible for creation/maintenance of over 500 marketing items including brochures, flyers, HTML’s, press releases, newsletters, presentations, iPad applications, microsites, etc.• Assisted in digital strategy to improve existing web presence –Worked on“gamification” team that helped introduce online gaming to life insurance via social media. AXA’s game, “Pass it On”, connected the AXA brand with new markets, driving awareness and monetizing users.• Managed external vendors including digital/creative agencies, copywriters, etc. as needed in support of content development initiatives

• Managed communications through individual insurance channel lines including online communications and web content• Assisted in product research and development activities of the organization to make the product more appealing to customers and improve market demand. • Designed and developed marketing literature and marketing campaigns using direct mail, electronic mail, and social marketing strategies

• Coordinated events including dinners, tradeshows and educational conferences throughout the country adhering to strict budgets for large groups • Managed relationships between Lincoln Financial and 100+ outside insurance firms• Conducted competitive analysis to demonstrate the various strengths of Lincoln’s product portfolio• Created marketing campaigns and literature to support sales effort for the mass affluent insurance market

• Proactively worked with multiple teams including finance, investments, operations and sales to respond to approximately 15 RFP’s and Proposals for corporate and tax-exempt defined contribution and defined benefit retirement plans per month• Managed several concurrent projects adhering to strict milestone dates and guidelines• Designed PowerPoint presentations for sales organization

• Supported sales organization by fielding customer calls and making proactive sales calls –Communicated new marketing initiatives and solicited feedback from sales organization to create more effective marketing campaigns• Developed and implemented marketing materials for distribution to client and to support the sales team, including brochures, training videos, presentation slides, and website upgrades • Built up and managed a support team of 6 customer service representatives; including on-boarding program, and team building