Brendon Carson Email and Phone Number
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SUMMARYAccomplished, well-rounded automotive leader & SaaS sales executive, NPO sport organization govenor and soccer / football coach, with a demonstrable track record of repeatedly leaving a lasting, impactful legacy at every career & volunteer opportunity.CAREERStrong background and experience in SaaS sales, complex deal negotiation, automotive dealership management, data analysis & reporting, sales, ecommerce, marketing research, retail management, events and communications management, economics, internal financial analysis, automotive production consulting, accounting and project management.EDUCATIONGraduated from the DeGroote School of Business at McMaster University with a Bachelor of Commerce and Minor in Economics; obtained a PGDip with Honours in Automotive Management from the Automotive Business School of Canada at Georgian College; currently enrolled part-time at the University of Liverpool in a MSc program in Data Science & Artificial Intelligence, expected to graduate by the end of 2027.SOCCER / FOOTBALLMoonlight as a leader in the sport of soccer in Ontario - President of Ancaster Legacy FC, coach, referee & player. Have won a provincial championship, multiple league titles and dozens of tournament medals as a coach. Have coached at the provincial club amateur & university levels. Strong reputation for building "over-performing" teams that overcome gaps in skill by maximizing tactical execution and fitness, and often develop teams that have a reputatuon for being very difficult to play against. Often seen with a tablet in my hand; one of very few amateur level coaches that use data analysis to improve my teams. Have helped over 25 players obtain athletic scholarships to the NCAA (including D1), OUA and OCAA. C License holder, along with the Ontario Goalkeeper Coach diploma.SPORT QUANT ANALYSISHobbyist sports quant analyst - advise private entities on sport data analysis, particularly NHL, NFL, MLB, MLS and European football. Strong knowledge and track record in sports trading landscape, and fantasy sport competition.HARD SKILLSExpert in R, Python, SQL, Microsoft Excel, Power Pivot, VBA, Adobe Photoshop, Adobe InDesign and CyberLink Power Director. Conversational in French.SOFT SKILLSVery strong negotiating, crisis management, leadership, problem-solving, project management and marketing skills.INTERESTSPassionate soccer follower - coach, referee and player (support Toronto FC, Queen's Park Rangers, Manchester United). Big hockey fan as well. Bit of a film buff, concert-goer and frequent world traveller.
Zebra Therapy
View- Website:
- zebratherapy.ca
- Employees:
- 4
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Co-Founder And Managing DirectorZebra TherapyLondon, Gb -
Senior Account ManagerKeyloop Dec 2024 - PresentGreater London, England, United KingdomStarting with Keyloop in January 2025, in a hybrid new business & existing accounts role, covering South England. -
Co-Founder & Managing PartnerZebra Therapy Dec 2021 - PresentHamilton, Ontario, CanadaCo-owner and partner of Zebra Therapy, a private pediatric speech-language pathology & occupational therapy practice in Dundas with 4 on-site and 4 remote staff, serving Hamilton in our clinic and most of the Golden Horseshoe Area in-home and all of Ontario virtually. -
Territory Sales ManagerPbs Systems Inc. Oct 2022 - Oct 2024Calgary, Alberta, CanadaResigned to move to London, UK.- SaaS Enterprise Sales Manager in Illinois & Wisconsin, specializing in DMS, CRM & fixed operations software, working with both franchise (OEM) & independent dealerships.- Typically worked on a long sales cycle, with agreements usually having a total value between $500k and $10m. -
Sales Director, Eastern CanadaSolera, Inc. Jan 2021 - Apr 2022Dallas, Texas, United StatesResigned to focus my energy on developing Zebra Therapy, a start-up pediatric medical practice I co-founded.- SaaS Enterprise Sales Director in Eastern Canada for Solera, specializing in CRM, websites, service retention, equity mining and inventory management, working with both franchise (OEM) & independent dealerships in Ontario, Quebec and the Maritimes.- Closed $857,577 in annual revenue in my last 12 months. -
Head Coach, Women'S SoccerUniversity Of Toronto Mississauga Jun 2018 - Mar 2022Mississauga, Ontario, CanadaResigned this position after UTM ended its participation in the OCAA and therefore a credentialed coach was no longer a productive fit.- Assistant and then head coach for the varsity women's soccer team at University of Toronto Mississauga. - As an assistant, I was primarily responsible for analytics, defence and goalkeeping.- Helped lower GAA from 3.9 to 2.0 in first season- Helped team to first ever indoor provincial championship berth -
Marketing Director / AgmBlackstock Ford Lincoln Nov 2016 - Jan 2021Orangeville, Ontario, CanadaResigned to accept an offer to return to DealerSocket (now Solera) in a significantly expanded role.- Medium-sized Ford store in Orangeville, ON specializing in vehicle customization, Mustang, F-150 and Super Duty, with two satellite rooftops (Bad Dog Modifications & Quick Lane Orangeville).- Led the early adoption of "Skip the Showroom", a trademarked, white-labelled online vehicle purchasing platform, which paid enormous dividends as we had implemented many processes needed for COVID long before the outbreak of the pandemic- Planned & launched the Mustang Venom program, making Blackstock the highest volume selling dealership of Mustang GTs in Canada- Grew quantity of qualified leads by 235.9% (+26.6% in 2017; another +98.6% in 2018; another +25.2% in 2019; another +6.7% in 2020)- Priced inventoried vehicles according to market & competitive conditions and increased gross PNVR and PUVR- Created & managed successful and trackable marketing campaigns on digital, print, radio and TV media- Managed online retail space for Bad Dog Modifications and Quick Lane, subsidiaries of Blackstock Ford and helped spur revenue & profit growth- Created pricing rules & campaigns to stay competitive in the market and reflect Ford incentive campaigns -
Business Analyst, Service Development (Marketing), Culinary SolutionsSodexo Oct 2015 - Nov 2016Burlington, Ontario, CanadaResigned to accept a role with Blackstock Ford, which offered a significant leadership growth opportunity.- Analyzed sales data to improve performance of Sodexo brands, recipes and units- Created programs and algorithms to optimize work processes of marketing, sales & front-line departments- Managed prices & algorithms to calculate prices across demographics and geography- Designed & generated marketing materials, including promotional materials, digital menus, food labels and sales reports -
Sales Director, Eastern CanadaSolera, Inc. Sep 2014 - Oct 2015San Clemente, California, United StatesResigned due to challenges in the independent marketplace; the Canadian independent seller positions were eliminated immediately afterwards. I later was offered to return in 2021 in an expanded franchise/OEM dealership role.Enterprise Sales Director in Eastern Canada for DealerSocket, the world's top SaaS enterprise software provider for automotive dealerships, specializing in CRM, websites, equity mining and inventory management. In this role, I worked exclusively with independent dealerships in Ontario, Quebec and the Maritimes. -
Indoor & House League ManagerAncaster Legacy Football Club Aug 2013 - Jul 2014Ancaster, Ontario, CanadaLaid off as the club eliminated half of its full-time staff positions. I later returned to the club as President in 2019, and Head Coach of the 2004 Girls team, who went on to become provincial champions.- Plannned & facilitate programs for children between the ages of 3-18 in both recreational and competitive environments- Promoted the growth and development of the sport of soccer in the city of Hamilton and surrounding area- Managed rentals & contracts with the Redeemer University soccer dome to maximize revenue for the club and meet the needs of Ancaster SC constituents- Improved programs in my portfolio, increasing revenue by 10% in indoor programs and 5% in house league programs, reversing a negative trend for both.- Implemented a strategic annual marketing plan to generate higher enrolment in house league programs – i.e. a World Cup style program was created to draw more participants. -
Financial AnalystMartinrea International May 2012 - Aug 2013Vaughan, Ontario, CanadaResigned to accept a position with Ancaster Legacy FC.- Led task groups to analyze a variety of explorative multi-million dollar projects- Created Excel materials to improve work efficiency in engineering and purchasing.- Improved my company’s ability to forecast low-volume part sales by proving part sales tend to follow a logarithmic curve as they approach obsoletion.- Audited a number of departments internally, focusing on production efficiency and purchasing.
Brendon Carson Skills
Brendon Carson Education Details
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Data Science & Artificial Intelligence -
Automotive Management -
Automotive Law & Ethics -
Commerce & Minor In Economics
Frequently Asked Questions about Brendon Carson
What company does Brendon Carson work for?
Brendon Carson works for Zebra Therapy
What is Brendon Carson's role at the current company?
Brendon Carson's current role is Co-Founder and Managing Director.
What is Brendon Carson's email address?
Brendon Carson's email address is br****@****ail.com
What schools did Brendon Carson attend?
Brendon Carson attended University Of Liverpool, Georgian College, Georgian College, Mcmaster University.
What are some of Brendon Carson's interests?
Brendon Carson has interest in Coaching, Marketing, Soccer, Advertising, Music, Hockey.
What skills is Brendon Carson known for?
Brendon Carson has skills like Customer Service, Coaching, Marketing, Project Management, Time Management, Market Research, Leadership, Public Speaking, Advertising, Team Leadership, Teamwork, Event Management.
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