Establish and execute promotion strategy for a $60 million food cooperative. Anticipate internal and external customer needs, then design and implement the communication and marketing to both provide engaging information and achieve organizational goals. Evaluate results of campaigns and revise as needed. Develop and execute communication plans for all major initiatives. Identify, set up, and refine procedures for improvement of company-wide functions.Key achievements:• Spearheaded over 100 large-scale projects from the planning stage to three-month post-completion check-in, and advised on hundreds more.• Formulated annual promotional budget (most recent budget was $650,000) and came in at or under budget each year.• Devised multi-pronged promotion strategy—involving targeted direct mail, targeted digital advertising, and general brand awareness advertising—resulting in a 3%-4% increase of new customers each week for the four-month campaign.• Built a Staff Picks program to highlight specific products, using website, signage, and social media components, increasing sales for those products by an average of 40% for the month during which they are featured. • Engineered and implemented The Cheese Challenge, a NCAA-style bracket contest of Wisconsin cheeses, increasing cheese sales 12% and earning multiple media placements each year it was held.• Launched WMMM Flower Power lunch promotion at Willy Street Co-op, generating an increase of 25% in Deli food sales during the three-month promotion and by 20% thereafter.• Planned and implemented the Annual Meeting & Party, feeding 5,000 people in four hours, holding a business meeting, and offering other activities.

Evaluating promotional opportunities and making recommendations to the company president, creating presentations, creating direct mail pieces, managing the website upgrade.

Laying out and editing the employee newsletter, creating email graphics, designing and assisting with design of corporate ID pieces.