Brendon Bennell Email & Phone Number

Australia

Sydney, New South Wales, Australia

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Sydney, Australia

• B2B & B2C database marketing strategy resulting in 275% increased prospect database acquisition rate.• Ramped up facebook marketing, Increasing fan acquisition rate by 150%.• Integrated marketing strategy - eCRM, Social, SEO, events, content marketing and PR.

Sydney, Australia

• Pioneered marketing automation for Canon Consumer Imaging - onboarding Oracle Marketing Cloud (Eloqua).• Created Canon’s first lifecycle email marketing strategy targeting consumers across acquisition -> onboarding -> engagement -> retention.• Launched a database marketing program for Australia’s biggest photo competition – Canon Light Awards.• Created, curated, and managed unique content for 4 email publications.• Conceived campaign to identify brand advocates to leverage in e-commerce campaigns.

St Leonards

Key Client: Toyota• Maintained over 1 million visits per month to www.toyota.com.au driving database acquisition strategy.• Deployed and managed brand advocacy competition – “Corolla Lifetime of Goodtimes” - with over 40,000 visitors and 4,000 customer entries.• Crafted behavioural targeting and onsite optimisation strategy for national retail campaigns.• Led CRM strategy for revamp of Toyota’s Owners Portal - www.toyota.com.au/owners.

North Sydney

Key Clients: Sony, Red Bull, Virgin Velocity• Launched Sony's first customer onboarding program.• Constructed a complex triggered email program for Virgin Australia with 65 different user events triggering a customised email.• Wrote strategy for Sony’s ‘MySony’ database marketing program.• Managed the build of the MySony Single Customer View database to increase database marketing capability.• Established a database and subsequent direct marketing program for Red Bull Mobile to support the national launch of their mobile service.

Walsh Bay

Key Client: HSBC Bank• Hit acquisition targets for home loan, credit card, and savings account campaigns over a 3 year period.• Delivered digital strategy for HSBC’s NSW Waratahs sponsorship campaign resulting in an APMA Star Award.• Helped the HSBC Marketing team win Marketing Team of Asia Pac at the HSBC FAME Awards.• Launched B2C marketing automation program around credit acquisition and activation.

Sydney, Australia

Key Client: Commonwealth Bank• Digital marketing campaigns across 10 different business units of the Commonwealth Bank.• Relaunched the “Dollarmites” microsite resulting in an IAB Award – “Creative - Financial Service”.

Sydney, Australia

Key Clients: KFC, Newcrest Mining, OilsearchImplementing best practice principles for interface design and website development in creating website strategy and scoping documentation.