Brendon Dempsey Email & Phone Number

Boston, Massachusetts, United States

Owner of Google AdWords account and partnerships. Responsible for budget planning, management, and campaign optimizations, including supporting the build and execution of search campaignsOwner of Meta (Facebook) Business account, responsible for strategy campaign/program development, budget, optimization for social media strategy (paid and organic)Management and development of the digital marketing team, including annual goal settingServe as the representative from the Digital Strategy and Growth team in weekly project strategy meetings and provide staffing assignments for projectsWork cross-functionally within the Marketing department on development of new process around strategy, development and execution of digital projects & programs

Woonsocket, Rhode Island, United States

• Develop strategy and creative for the COVID-19 vaccine marketing campaign, generating over one billion impressions• Lead implementation of owned asset strategies for the COVID-19 vaccine, including email, website, social media, and in-store materials, beating benchmarks on engagement, click-through, response, and open rates• Measure performance across key metrics and develop recommendations to optimize on-going and future campaigns• Manage direct mail efforts to drive patient retention on store acquisitions and store closures portfolios, including facilitation of testing and creative reviews• Plan, track, and forecast a $375k budget dedicated to acquisitions-related work, overseeing decision-making following enterprise-wide budget cuts• Conduct market research on competitive landscape, keeping the pulse on messaging, new entrants, and strategies

Boston, Massachusetts, United States

• Draft and manage a $1.7M+ budget covering all facets of marketing, communications, and public relations• Oversee marketing projects from request to delivery for various clients ranging from Exhibits to Development• Coordinate market research efforts through brand survey partners, mystery shops, and social media analytics• Continually audit presentation of information in sign placement and on the visitor path• Actively participate in creative discussions and decisions with our agency, photographers, and videographers regarding campaigns, graphics, out-of-home placements, and multimedia advertising• Negotiate and sign contracts with vendors for advertising placements, trade agreements, and service platforms• Collaborate across departments to ensure all Aquarium marketing materials align with the mission of the institution while ensuring the brand is maintained• Amplify brand through paid social media, strategically targeting key audiences and dates for Aquarium visitation, tracking against benchmark KPI’s and click-through rates• Review and approve monthly newsletters advertising upcoming events, promotions, and general information• Manage and assign tasking to department intern while coaching for professional developmentLocal TVLocal RadioDisplayOOHInternal StakeholdersExternal AudiencesCreative ManagementBrand ActivationSEOVendor Partnerships

Boston, Massachusetts

• Oversee marketing projects from request to delivery for various clients ranging from Exhibits to Corporate Relations, processing approximately 300 annually and directly managing over• Receive and process all departmental invoices and distribute project-specific invoices to appropriate clients• Lead initiative to design and enable a Snapchat filter for visitor use, which was used 5,077 times in first 30 days, generating over 295k impressions• Manage the ongoing projects spreadsheet and lead a weekly new projects meeting to maintain communication, departmental organization, and to insure completion of projects within client deadlines• Track all Marketing expenses using Excel to monitor year to date spending against $1M+ departmental budget• Actively participate in creative discussions with agency regarding campaigns, graphics, and multimedia advertising• Monitor usage of Aquarium coupons & partner discounts to track performance on a weekly, monthly, and yearly basis• Create a monthly newsletter advertising upcoming events and general information regarding the Aquarium• Collaborate across departments to ensure all Aquarium materials align with the mission of the institution while ensuring the brand is maintained• Create a strong first impression for visitors as they arrive at the Aquarium using signage to present critical information and maintain visitor flow• Manage and assign daily tasking to department intern while coaching for professional development

Greater Boston Area

• Recruit, pre-screen, interview, and on-board interns in 35 different departments ranging from Marine Mammals and Penguin Colony to Human Resources and Marketing & Communications over four seasonal cycles• Research, create, and present curriculum on professional development topics such as résumés, cover letters, interviewing and more through workshops to over 130 interns annually• Utilize NACELink Symplicity, Experience, Handshake, CSO Connect, and other career center recruiting software to engage students at more than 100 colleges and universities nationwide• Increase the Aquarium’s on-campus presence by participating in career fairs, networking events, industry panels, résumé workshops, student organization meetings, and Road Trips to the Real World to promote internships• Successfully expanded reach of program from 169 schools in summer 2014 to 212 schools in summer 2015 increasing total internship applications year over year by 18.44%• Conduct one on one résumé and cover letter reviews, mock interviews, and career counseling sessions for interns• Provide support for the Aquarium’s 1,200+ person volunteer program and 500+person live blue™ Service Corps

North Easton, Ma

• Maintained by the office as a volunteer to provide resume reviews, career counseling, and professional feedback to students• Review and edit resumes for students from a variety of majors, readying them for internship and career prospects• Communicate with firms, cultivating relationships to provide students with greater opportunities in the job market • Maintain accurate records using CSO Career Connection computer software and database• Generate advertisements to publicize career and internship opportunities to diverse student body

North Easton, Ma

• Direct students to necessary resources• Enforced school policies• Coordinated educational and social programs for residents• Also responsible for responding to conflicts• Managing office inventory• Building and maintaining the community Facebook page

Boston, Ma

• Identify, interview, and place candidates utilizing Taleo full-cycle recruiting software, tactics, and metrics• Develop relationships with college and university career offices to improve candidate quality in talent pool• Provide premier service to applicants throughout interview process to demonstrate company values and expectations• Augment existing candidate pool by employing diverse recruiting channels, enhancing brand visibility through advertising and networking, and expanding ‘experience’ criteria to include varied industries outside hospitality• Completed a personnel file overhaul which included the auditing of over 150 employee records to ensure accuracy and compliance with state, federal, and industry regulations• Coordinate with supervisors and candidates to develop, plan, and implement training syllabi

Plymouth, Ma

• Worked with customers to understand and fulfill their boating needs• Gained valuable sales experience in a retail environment• Operated point of sale center• Trained new employees• Began as cashier, moved into a sales associate position, and promoted into a managerial role

New York, Ny

• Conducted preliminary phone screenings for positions ranging from Executive Assistant to Intern• Researched initiatives and organizations to form collaborations to enhance Sony Music’s CSR• Screened candidate resumes in iCims applicant tracking software• Assisted in the general administrative tasks to maintain and improve office organization and efficiency

• Transported individuals of different abilities to and from work• Used Microsoft Office to create and maintain account spreadsheets• Generated blast emails in Outlook• Drafted letters in Microsoft Word

• Demonstrated strong leadership by implementing team building atmosphere with common goals with students in grades 1-5.

Master Of Business Administration - Mba, Marketing, 3.95

Degree completed December 2021

Bachelor Of Business Administration (B.B.A.), Management