Brendon Fry Email & Phone Number

Napier, Nz

Napier, Nz

An executive leadership position at one of NZ's fastest-growing telecommunications companies. This role has end to end responsibility for NOW's success in the Home market (including ownership of full P&L across broadband, voice, in-home technology portfolios). Key responsibilities include sales, marketing, channel, customer experience and support - delivering on our customer promise and achieving NOWs growth targets.

Napier, Nz

Executive leadership role at NOW, responsible for the full marketing mix, including product/proposition, brand and marcomms, channel and sales. This leadership role took on the responsibility for the growth of NOWs largest customer segment, residential. During my time in the role NOW experienced in it's strongest growth in five years, through clear strategy development, people and capability development and clinical in-market execution.Key successes and projects:- Re-positioning of the NOW brand, including brand essence and value messaging, brand tone of voice, visual identity, and marketing campaign framework.- Successful launch of new products to market, including premium broadband offering, Cx contact centre platform, cloud networking and cloud security.- Successful digital transformation of NOWs customer-facing channels, including it's website nownz.co.nz. Delivering a 200% increase in online customer engagement and 250% increase in customer acquisition in the channel.- Established new channels to market, that helped grow NOWs market share at a rate not seen in 4 years.- Re-launch of direct communications programme, to grow NOWs customer advocacy, engagement and share of wallet. Communications results reached industry-leading engagement metrics.- Alongside the CEO, lead the development of NOWs 4 year business strategy.- Established partnerships with key suppliers to help drives NOW growth (digital, marketing, product and technology partners)

Napier, Nz

This role involved leading the product, proposition and pricing portfolio across both residential and business markets in the telecommunications industry, for NOW. After relocating with my family to Hawke's Bay for lifestyle reasons, this role gave me the opportunity to focus my experience and efforts in a fast-growing challenger brand. Short-time in the role was due to promotion to head of marketing role (which included product).Key Responsibilities:> New product and proposition development, across home and business product portfolio's - including broadband, voice, network, security, and connected-home / connected-office.> Responsibility for NOWs commercial product success, with the oversight of product pricing, margin and profitability.> Management of in-life products to ensure they continued to deliver on customer needs and remained competitive in a dynamic market.> CVP Development - led the development of NOWs home and business CVP definition.

Auckland, Auckland Cbd, Nz

Marketing leadership role, responsible for driving an insight-led marketing and sales function within 2degrees. Establishing a marketing planning function that spans segment, product, communications and channel.

Auckland, Auckland Cbd, Nz

A senior leadership role within the 2degrees marketing team, tasked with developing a company wide understanding, engagement and application of customer and market insight.The successful growth of insight at 2degrees saw the function transitioned into leadership capacity. Increased responsibility and ownership of marketing outcomes fell into a number of areas:- Marketing analytics / performance assessment: defining a framework for data analytics and marketing performance assessment.- Strategic opportunity / issue assessment: applying insight to underpin strategic decision making.- Marketing automation (upsell and cross-sell via UNICA)- Research programme: brand tracking, customer satisfaction, concept/comms testing.- Advanced modelling techniquesAdditional successes in the role included:- Launch of strategic customer interaction vehicles - voice of customer platform (real-time customer feedback in retail stores and call centre environments) and next best activity platform (inbound marketing in call centres and retail stores).- Launch of a broadband cross-sell and upsell programme (data strategy and targeting).** 12 month secondment to lead the development and launch of Warehouse Mobile for 2degrees.

Auckland, Auckland Cbd, Nz

This pioneering role was tasked with building an insight function into the marketing and sales function at 2degrees. The focus for the role was to establish a strategy, structure and core insight outcomes that would bring greater insight (into customers, consumers, businesses and our market) to 2degrees (both functional marketing teams and business-wide).Achievements in the role included:- The creation of specialist research, analytics and marketing campaign functions that integrated into a wider marketing team.- Introduction of direct marketing best practice processes in targeting and performance assessment, - Development of a data analytics strategy that resulted in analytics being relied on to guide strategic, product and marketing decisions.- Creation and in-market application of segmentation and churn propensity models.

Gogarburn, Gb

Led the marketing, proposition and insight workstream in an incubator innovation team focussed on social and digital media for business customers. Responsible for proposition definition and development, launch to market strategy and customer insight process.Overview of Responsibilities:> Lead the customer research process (qual and quant) and ensured insight results drove a customer-led product design.> Responsible for the proposition development phase, including ideation, initial concepts and final definition.> Developed a 3-phase, multi-channel marketing launch strategy that gained executive approval.> Oversaw the internal communications and strategic partner work streams to ensure project delivery targets were met

Auckland, Auckland, Nz

Marketing retention manager role responsible for the creation, development and implementation of customer retention initiatives. The role went beyond marketing delivery and into the development of product retention strategies, the creation of customer life-cycle strategies and the delivery of a world class inbound-CRM proposition.Overview of Responsibilities:> Creation and delivery of new-to-market retention propositions> Development and delivery of an award winning inbound-CRM system that achieved exceptional customer retention results> Conduct market and customer life-cycle analysis to deliver the core-product retention strategies for the business.> Management of retention campaigns within customer contact channels - achieving industry best-practice results> Channel optimisation through a review and improvement of the initiative to market process

Auckland, Auckland, Nz

Strategic analyst role (within the marketing retention team) tasked with leading the direction of new initiatives, customer life-cycle and loyalty programmes, contact strategy and customer segmentation.Overview of Responsibilities:> Campaign targeting> Customer segment analysis and planning> Post campaign review and profitability> Channel effectiveness and optimisation (TM/DM/EM/SMS)> Loyalty programme effectiveness and viability> Development of future customer contact strategy

Auckland, Auckland, Nz

Marketing analyst role responsible for the successful targeting of marketing campaigns and measurement of effectiveness. Initiatives including new product launches, customer acquisition and retention initiatives.Overview of Responsibilities> Development of targeting for new key product launches> CRM System analysis and optimisation> Advanced campaign reporting to ensure effectiveness of campaigns and to drive future direction.> Communication cost-effectiveness reporting - through analysis provided the business with reasons not to pursue certain communications due to cost-ineffectiveness; this was recognised at exec level.> Staff mentoring - responsible for training new staff members