Brendon Hunt Email & Phone Number

Maidenhead, England, United Kingdom

Responsible for the development and execution of demand generation strategy for the Trados portfolio of SaaS and desktop language technology products, day-to-day management of marketing team, analyzing market trends, overseeing campaign implementation, and optimizing performance to align with strategic goals.- Guide the creation and implementation of marketing campaigns across various channels, including digital, social media, and events.- Collaborate with sales, product and other departments to ensure marketing activities are aligned with business goals.- Lead and manage the marketing team, providing guidance and support to achieve defined goals.

Maidenhead, United Kingdom

Managing a team of five, responsible for the demand generation strategy for the Trados portfolio of B2B SaaS and desktop translation management solutions to enterprise/government/corporate organizations, translation agencies and freelance translators.• Responsible for ensuring campaigns deliver MQLs to drive sales opportunities and revenue. • Managed marketing budget with reporting to senior management team on committed and actual spend.• Drove marketing’s focussed activities to support product launches and service releases.• Delivered keynote addresses at Trados roadshows throughout Europe and the US.RWS are the world's leading provider of technology-enabled language, content management and intellectual property services. RWS’s Trados product portfolio includes Trados Enterprise – a customized Translation Management System (TMS) delivered as a SaaS solution, deployed by global enterprises to enhance and optimize their localization procedures, and Trados Studio – the most widely used Computer-Assisted Translation (CAT) software globally, designed to speed up the translation process, improve consistency and boost productivity.

London, United Kingdom

Collaborated with multifaceted digital marketing stakeholders to analyse data, derive insights, and guide strategy development; facilitated enhanced communications through implementation of personalised marketing automation workflows. Proactively monitored competitor activity while managing and minimised marketing expenditure in alignment with budgets.Key achievements• Secured organic top three placement in Google for over 75% of 60 tracked keywords, culminating in 400% increase in web visits over two years through creation of SEO-optimised website.• Optimised customer experience and raised company profile through improvements in online content and company’s digital as well as social media platforms.• Gained 500% increase in sales leads over two years through regular website A/B testing.• Developed a lead scoring system to identify the most valuable prospects.• Scrutinised Google Analytics insights to enhance awareness of subscribers, conversion funnel and website pain points• Enhanced communications by sourcing and developing CRM and outbound email systems (Zoho and MailChimp).• Improved customer engagement and retention via email campaign variant testing.Retail Economics is an independent economics research consultancy focused on the UK consumer and retail industry.

London, United Kingdom

Developed marketing strategy and created compelling plans for the UK retail sector’s leading trade association; executed marketing strategies, plans and tactics to deliver against business needs. Disseminated market trends to identify opportunities while providing marketing advice, insight and guidance to colleagues within BRC’s Trading division.Key achievements• Devised and executed member recruitment and retention strategies.• Created in-house publications and documents using Adobe InDesign, Illustrator and Photoshop alongside creation and editorial control of quarterly online members’ magazine.• Cut reliance and spend on agencies having developed and managed websites and intranet.• Delivered saving of over £200,000 on agency fees over five years by bringing graphic design and web development in-house.• Secured consistent high ranking in Google through organic SEO strategy implementation.• Managed corporate CRM (Integra), reporting and ongoing development.• Increased social media engagement having launched and managed Twitter and LinkedIn accounts.• Reduced expenditure by 30% following negotiation of deals with printers and fulfilment houses.• Led, motivated and provided strategic direction to single member of marketing staff.The BRC is the leading trade association for all UK retailers, promoting the story of retail, shaping debates and influencing the issues that matter to the industry. The BRC’s purpose is to make a positive difference to the retail industry and the customers it serves, today and in the future.

Sunbury-On-Thames

Responsible for every aspect of ViewCast's marketing activity. Worked with senior management on developing the brand and online presence, creation of client case studies. Built relations with key trade publications to raise profile in the media. Briefed design agencies on the creation of exhibition stand and associated collateral.

Wimbledon

Responsible for the company's marketing activities, and line manager for the Marketing Services department. Worked with internal design team to develop the brand identity, and external suppliers (list brokers, printers, fulfilment houses) to maintain regular direct mail campaigns to generate direct sales and leads for internal telesales function.

London Ec2

Responsible for the marketing activity around the company's insurance conferences. Worked with the Conference Producers on producing brochures for direct mail, sourcing mailing lists and managing relationships with the mailing houses. Managed the internal telesales function.