Brendon Rowe, Mba Email and Phone Number

- Driving all acquisition and conversion campaigns for 3 websites- Managing SEO, SEM, CRO, and Content Strategy- Managing a marketing budge of ~3 million- Managing content development for SEO, CRO, and PPC purposes- Reporting performance in weekly and quarterly report- Successfully scaled admissions from digital leads for 3 years straight

o Lead US acquisition efforts for TouchNote.com and its apps. Managing a $4 million dollar budgeto Oversaw US paid social, influencers, SEM, SEO, affiliate, television, ASO, and display channelso Doubled the amount of membership subscriptionso Efficiently doubled digital spend in the first year and met CPA targetso A part of the team that helped make TouchNote profitable in 2021 for the first time

- Leading Global SEO marketing in all markets- Spearheading Organic ASO for all marketing- Coordinating with CRO, marketing and web development to grow SEO over 30% in one year- Was the top channel for new digital subscriptions in the first year of employment

o Spearheaded all online paid acquisition efforts for app and website, reducing CPA by 40%o Optimized YouTube video, tripling views and doubling subscriptions in one yearo Analyzed the LTV and KPIs of all acquisition campaigns using self-created dashboardso Conducted conversion tests on app store pages, resulting in install conversions 7.2% above industryo Established the processes of push notifications for the company using Appboy (now Braze)

o Lead SEO campaigns for multiple clients in a variety of ecommerce industries, including CPGo Hired, managed and trained the content marketing team, driving dozens of links per month to clientso Improved conversion rate for CookiesByDesign.com by 4% with design tests using Optimizelyo Setup analytics for websites with Google Analytics and Google Tag Manager

- Taking ownership for the success of high revenue generating websites in the education industry- Analyzing websites to find technical and UX flaws that hurt search rankings and conversion- Discovering SEO best practices and notifying team members of those practices- Developing new content initiatives designed to increase revenue and linking ROI.- Working with third party advertising agencies to develop these new content initatives- Testing new tactics to increase the ranking and conversion of websites- Project managing the creation of new websites- Project managing the restructuring of existing websites- Working with programmers and creative designers to enhance website features- Keeping current on Google & Bing's search ranking factors- Creating status reports for managed websites- Creating and overseeing online contests- Managing content budget

- Developing and executing best practices to analyze websites in order to find SEO and technical flaws- Creating reports to improve the user experience, search rankings, and conversion rate of websites- Developing and maintaining a dashboard to help content outreach team evaluate their efforts- Enhancing the strategic efforts of the content outreach teams based on industry best practices- Analyzing the success, weaknesses, and ROI of content and outreach strategies- Creating analytical reports on the status and progress of over 120 lead generation websites- Coordinating website enhancement efforts with web producers in India

- Executing tactcs to make websites user friendly and optimized for top search ranking results- Coordinating website improvement efforts with developers and creative team members- Identifying ideal keywords to rank for using tools like Google Keyword Indicator and Google Analytics- Identifying user experience, SEO, and technical issues on websites

Responsibilities Include: - Developing the website mrgaebel.com- Taking on local optimization efforts for the website- Creating brochures, posters, and logos using Adobe Creative Suite- Managing brand message to the public through coordination with the CEO- Improving copy, look, and tone of radio, print, and television advertisements- Creating customer satisfaction surveys, analyzing the data, and reporting results to the CEONotable Results:- Sales revenue have improved by over $100,000 since joining the company- Maximum client base potential has been reached since joining the company

Responsibilities Include:- Implementing event announcements and promotional messaging to public- Recording and reporting Facebook analytical metrics- Developing graphics to be put on Facebook- Submitting ideas to improving social media impact to the target audience- Coordinating progress and future initiatives with supervisor and co-worker

Responsibilities Include:- Overseeing the progress of several student evaluation teams for the OEIB award - Making sure deadlines are met of managed evaluation teams- Editing final reports of the student evaluation teams- Reporting progress to the Professor

Responsibilities Include: - Spearheading the initial marketing campaign plan to attract the millennial generation- Coordinating, analyzing, and reporting a focus group/ advisory board study- Helping to create the marketing calender and launch strategy of a new branch opening - Working cross-functionally with senior managers to strategically plan the YA campaign- Conducting industry and competitive analysis along with current market trends- Creating customer profiles of target market and calculating the return on investment- Coordinating a community event designed to enhance local goodwill for a new branch- Presented promotional and product ideas to the Board of Directors and Senior Management- Calculating ideal pricing and interest rate figures for various financial productsNotable Results:- One proposed financial product is currently rolled out and proving successful- Gained approval for marketing campaign by Board of Directors and Senior Management- Gained regulatory approval of the campaign in the fourth quarter of 2010- Young adult campaign is slated to fully launch in 2012- Created and gathered collateral material including displays and giveaway items for events

Responsibilities Include: - In charge of developing all online marketing including website and social media pages- Generating online graphic using HTML, Adobe Photoshop, and Flash- Monitoring and reporting key performance indicators by using Google Analytics- Posting blogs using Wordpress and generating e-newsletters using Dreamweaver- Creating online competitions to enhance brand loyalty and word of mouth marketing effortsNotable Results: - Created and developed online graphic content- Successfully outreached to 9 organizations for cross promotional purposes- Created and built over 2000 followers on social media sites- Increased website traffic flow by up to 300% for several months- Created, edited, and uploaded promotional videos on YouTube and company website- Email campaign had a open rate of 75-90% and a click through rate of ~90%

Responsibilities Include:- Creating and managing social media pages for online marketing initiatives- Generating messaging content to the public- Participating in strategic marketing meetingsNotable Results: - Generated partnership interest via telephone for a start-up entertainment site - Submitted ideas for marketing solutions to major clients in the entertainment industry - Conducted online demographic and website traffic flow research- Successfully utilized Facebook to create highest awareness for a movie- Increased awareness and sales for several accounts

Responsibilities Include:- Providing technical support, billing information, and product activation via telephone- Upselling products and service packages- Implementing customer information in an internal database system- Processing rebates