Project managed 120+ Google Ads campaigns across diverse industries, leveraging primarily Search & Display ads to achieve optimal client goals.Delivered exceptional ROI by optimising PPC campaigns for various clients in different sectors.Built and launched high-performing campaigns from the ground up, including conducting in-depth keyword research, crafting compelling ad copy, allocating daily budgets strategically, and developing comprehensive PPC strategies.Forged strong client relationships through consistent communication, providing regular performance reports, actionable insights, and data-driven recommendations.Championed cross-functional collaboration with marketing specialists, designers, and web developers to deliver integrated and creative online marketing initiatives.Increased conversion rates by designing and implementing conversion-focused landing pages specifically tailored for clients' Google Ads campaigns, proposing effective optimization strategies when needed.Leveraged data analytics from Google Ads, Google Analytics & Search Console to gain deep audience insights, guiding strategic decision-making and maximising campaign performance.Enhanced campaign effectiveness by implementing a backlink strategy to improve Google Ads performance and contribute to overall SEO efforts.

Managed customer accounts and fostered strong relationships through effective communication and problem-solving.Leveraged Zoho software to streamline account management processes, including invoicing, payments, and data analysis.Proactively analyzed customer data and financial metrics to identify opportunities for growth and process improvements.Provided administrative support by preparing and processing documents such as damage reports and company letterheads.Served as the primary point of contact for all digital communication with clients, including inquiries related to accounts and damage reports.Successfully implemented a new billing system that enhanced efficiency, improved customer satisfaction, and provided valuable insights for data-driven decision-making.