Brenna Clairr (O'Tierney) Moore Email & Phone Number

Brentwood, Tn, Us

-Spearhead and implement new strategies and processes that maximize operational efficiencies at a rapidly growing public relations firm, enable Pierce PR's talented team to drive even greater value for its clients, and accelerate the firm's overall growth-Serve as primary strategic counsel to the firm's president; provide sound guidance to the leadership team regarding key business decisions-Manage the firm's scorecard to streamline business operations, accurately measure performance and mitigate risk on a consistent basis-Oversee and embed an innovative new operating model for the firm -Lead the talent acquisition strategy and recruit top talent across all levels; manage new hire onboarding and strengthen Pierce PR's retention rate

Irving, Tx, Us

-Led the development and execution of strategic PR programs that promoted K-C’s corporate narrative and brought the company's purpose of ‘Better Care for a Better World’ to life; included working with local and global NGOs to deliver key sustainability and social impact initiatives -Built a global thought leadership program from the ground up in partnership with 10 of K-C’s most senior leaders in targeted areas; amplified earned opportunities across paid, shared and owned spaces; generated higher corporate reputation score -Developed global digital newsroom with positions and policies, ongoing news, visual assets and more for media, governmental, and regulatory stakeholders along with investors and consumers; exponentially increased website traffic and reduced staffing inefficiencies -Oversaw direction of K-C’s corporate social media channels; achieved significantly greater levels of social engagement, reach and followership

Irving, Tx, Us

-Spearheaded inaugural and multi-faceted thought leadership program for senior leaders to protect and enhance Kimberly-Clark's reputation-Collaborated with Kimberly-Clark leadership, global NGOs, trade associations and local nonprofits to deliver ESG strategy along with sustainability and social impact initiatives-Partnered with cross-functional teams on crisis and issues preparedness and response

Los Angeles, Ca, Us

-Oversaw strategy and content for USC’s COVID-19 resource center website to ensure students, faculty, staff and parents received timely and accurate information throughout the pandemic -Drove engaging internal communications across the university in partnership with HR, Housing, Student Affairs, Athletics, provost’s office and other departments; worked closely with 24/7 on-call response team and senior leadership to ensure messaging alignment during the pandemic

Los Angeles, Ca, Us

-Developed customized lectures for undergraduate and graduate students taking 'Business Communications' and 'Ethics of Public Relations' classes at the University of Southern California's Annenberg School for Communication & Journalism

Evanston, Il, Us

-Developed customized lectures for undergraduate students taking an 'Introduction to Public Relations' course at Northwestern University's Medill School of Journalism, Media & Integrated Marketing Communications

London, England, Gb

-Steered internal communications strategy for four Shell assets with a combined total of 10,000 employees and contractors; ran communications for strike-free USW labor union negotiations -Led crisis communications, community relations, stakeholder engagement and strategic community giving for diverse array of urban and rural populations across four states; conducted social impact assessments to ensure social license to operate -Managed all external communications (including social media); increased multi-channel engagement and reach by 50% -Directed communications change management efforts during challenging divestment for 700 employees; ensured delivery of business continuity and strengthened reputation -Developed and spoke on energy transition-focused panels at top-tier universities alongside senior leadership and academics

Chicago, Illinois, Us

-Showcased and promoted 20 executive subject-matter experts across various divisions of a business advisory services firm (technology, investment banking, wealth management, etc.) via extensive media relations; landed tier 1 media placements in the New York Times, Wall Street Journal, Bloomberg, etc.-Led over 50 in-depth media training sessions with senior leadership; worked closely with the C-suite to highlight industry trends, relevant research and thought leadership

New York, Ny, Us

-Developed and executed corporate social responsibility, citizenship and sustainability initiatives for SC Johnson, Wrigley, Bombardier and Hilton Worldwide to strengthen reputation -Wrote key messages and talking points, identified thought leadership opportunities and conducted traditional and digital media outreach

Los Angeles, Ca, Us

-Managed all PR program website content; authored and edited 40 student and alumni profiles and highlighted award-winning faculty research to enhance recruitment efforts

Los Angeles, Ca, Us

-Helped launch a major survey of industry professionals aimed at identifying new developments in the PR profession, monitored trends for communications decision makers, analyzed data and promoted results

New York, Ny, Us

-Wrote and edited grant requests, researched potential individual donors, analyzed gift ranges and prepared promotional materials; campaign raised more than targeted fundraising goal

Us

-Successfully pitched top-tier media for multiple clients (including Prevent Child Abuse America, Radio Flyer and alternative energy company), did extensive website writing for Radio Flyer during a special holiday promotion and compiled detailed media lists

London, England, Gb

-Interviewed and profiled many Native Alaskans for the stakeholder newsletter; wrote numerous articles on community engagement, social investment and scientific research

New York, Ny, Us

-Oversaw all of the public relations and advertising for a job training program and singlehandedly ran a resume writing and interview skills class for 20 at-risk youth

Anchorage, Ak, Us

-Wrote breaking news stories for the evening newscasts and wrote, edited and anchored a mock broadcast

B.S., Broadcast Journalism

M.A., Strategic Public Relations