High energy marketing professional with over 10 years of experience in developing and leading successful digital media efforts for clients. Lover of all things 'inbound marketing' - earned social media, creative curation, blogging, public speaking, SEO, thoughtful design, digital advertising, video content creation, influencer marketing, and thought leadership. Passionate about journalism, health/wellness, and nonprofit work in the area of underserved youth.Current position (5/24 - present): Director of MarketingRecruited and assembled a team of 6 marketing professionals, successfully leading and managing the teamOrganize and execute all digital marketing and advertising for 13 concepts via Google Ads, Meta Business Suite, and all appropriate social platformsTrack and refine campaigns to meet KPIsPlan, organize, and execute events, promotions, and social media campaignsDeveloped and implemented a comprehensive marketing plan for 2024, including processes and procedures to streamline workflowOversee all marketing and advertising initiatives to drive brand growth and engagementPerform in-depth research and evaluation to assess target audiences, keywords, and ad placementsOversee budgets and distribute resources efficiently to enhance campaign outcomes and ROIIncreased digital media reach and engagement by ~35.5% within the first 90 days by implementing targeted content strategies and optimizing social media campaigns.Previous: Director of Marketing (11/15 - 5/24)Directed comprehensive digital marketing strategies for a diverse portfolio of clients, overseeing all aspects of marketing initiatives including design, social media, influencer marketing, email campaigns, websites, and content curationDeveloped and executed comprehensive full-funnel paid media campaigns focused on new visitor acquisition and paid conversions across Google Ads, Meta, and other various digital platformsPartnered with content, design, and product marketing teams to deliver targeted messaging at every campaign touchpoint Conducted extensive training sessions for companies on effective marketing techniques, leveraging expertise in earned digital media to enhance brand presence and reputationPlayed a key role in the successful launch of 6 businesses, providing strategic guidance/support throughout the marketing processRecruited, hired, and trained a high-performing team to execute marketing initiativesRegularly reported key performance metrics, including conversion rates and channel performance