Brenna Wakeland (Cooper) Email & Phone Number

Kalamazoo, Michigan Area

Byce & Associates, Inc., a trusted provider of engineering, architecture, and interior design services in the Greater Kalamazoo area for over 60 years, has officially joined forces with Abonmarche in Kalamazoo, Michigan. This strategic alliance aims to elevate both firms' capabilities in a rapidly expanding market, ensuring we continue to exceed our clients' expectations. Abonmarche, with its roots dating back to 1979, brings a wealth of experience and an extensive service portfolio with eleven strategically located offices across western Michigan and northern Indiana. As Abonmarche Byce, we are now an 11-office strong team of over 200 professionals, committed to designing and enhancing the infrastructure that shapes resilient and livable communities. Our collaboration embodies shared values of trust, passion, reliability, and quality, and we look forward to delivering even greater value to our clients in this exciting new chapter.• Develop and maintain marketing materials, information systems, tracking systems and records• Update all social media weekly, including Facebook, Instagram, Twitter and LinkedIn• Maintain the professional resumes of all applicable firm personnel • Coordinate photography of projects, both during construction and upon completion

Kalamazoo, Michigan Area

• Consistently maintained core values that are centrally focused on client satisfaction• Anticipated guests' needs continually and fulfilled them appropriately• Adequately read and followed banquet event order

Kalamazoo, Michigan

• Designed, created, and launched weekly campaigns advertising partners’ products• Collected and analyzed weekly campaign data to determine the most effective marketing strategy• Managed all company social media accounts• Wrote weekly news releases for company website and social media• Managed and directed company Sales Telemarketer • Contact clients and partners to schedule meetings for our Application Engineers and Managing Director

Kalamazoo, Michigan Area

• Developed a fully integrated IMC plan for Ocean Spray• Conducted comprehensive primary and secondary research and analyzed to better understand target audience needs and wants• Translated research findings and insights into optimum targeting strategies

• Assisted leaders in both embroidery and silk screening departments• Prepared products for final delivery to customer• Utilized communication and creative skills to assist customers in purchases at on-site events• Influenced customer buying decisions by communicating information about the quality, value and style of the products offered• Developed and maintain strong interpersonal communication with co-workers, customers, and management

Bachelor Of Business Administration (Bba), Advertising, Senior

Activities and Societies: WMU AdClub - Board Member, Golden Key International Honors Society, WMU Equestrian Team-Board Member

Education record