Lead revenue channels at Aday, increasing net revenue by high double digits and achieving the company's first profitable year. Manage acquisition, retention, web, TV, social, creative, promotions, press, and product launch strategy.

• Achieved double-digit revenue growth while reducing marketing budget by double digits.• Optimized creative and identified new channels to boost blended ROAS by over 80%.• Increased LTV:CAC ratio by 55% through strategic marketing initiatives.

• Spearheaded the creation and launch of ADAY's outfit repeater campaign, recognized as Fast Co's Most Innovative Retail Design of 2021.• Successfully increased net revenue for Aday despite selling work clothes during a pandemic, while reducing marketing budget by double digits.

Managed the joint venture with McDonald’s to distribute their coffee into grocery stores, which spanned 60+ people internally and externally. Ran e-commerce for all Kraft Heinz coffee brands (Maxwell House, Gevalia, McCafe and Tassimo)• Responsible for delivering hundreds of millions in revenue annually for McCafe by executing against a double digit million annual marketing, research, and trade budget. Increased sales by double digits in a category growing 1%• Led Kraft coffee e-commerce strategy – redesigned content, assortment, and marketing. Launched first-ever comprehensive e-commerce marketing program within Kraft, driving triple digits sales increase • Managed Gevalia.com, Kraft’s sole direct-to-consumer business. Transitioned from one vendor providing all services to a multi-vendor approach, saving 72.5% in operating expense annually

Evaluated revenue opportunity from marketing to various customer segments. Designed campaigns targeted at most valuable groups, which would generate an additional 1-5% in annual revenue

Led data-driven strategy for marketing, sales, and business development teams in the U.S., Spain, and the UK. Optimized the US marketing mix model and restructured the US Birchbox product to increase retention. Changed marketing and pricing of UK and Spain Birchboxes to boost acquisition and LTV.

Created and managed e-commerce operations. Oversaw and built automated tools to run daily business, developed annual financial plans, and implemented sampling best practices to increase online sales.

Created dynamic Excel, SAS and Stata models to determine the economic value of marketing strategies, executive roles, and intellectual property.