Head Of Marketing, Mccafe
Chicago, Il, Us
Managed the joint venture with McDonald’s to distribute their coffee into grocery stores, which spanned 60+ people internally and externally. Ran e-commerce for all Kraft Heinz coffee brands (Maxwell House, Gevalia, McCafe and Tassimo)• Responsible for delivering hundreds of millions in revenue annually for McCafe by executing against a double digit million annual marketing, research, and trade budget. Increased sales by double digits in a category growing 1%• Led Kraft coffee e-commerce strategy – redesigned content, assortment, and marketing. Launched first-ever comprehensive e-commerce marketing program within Kraft, driving triple digits sales increase • Managed Gevalia.com, Kraft’s sole direct-to-consumer business. Transitioned from one vendor providing all services to a multi-vendor approach, saving 72.5% in operating expense annually