Brenna Dykta Email & Phone Number

New York, Ny, Us

New York, New York, Us

Promoted to strategic role, leading and direct execution across Anheuser-Busch (AB) through 4 directs and broader team to fuel profit growth for full AB portfolio. Structured team to align by sports pillar, driving differentiation in fan experience strategy and approach to bring fans closer to the game, cutting through the noise to amplify reach and awareness. As senior team member, advise agency/client executives on holistic, integrated partnership strategy.• As head of Endeavor's NFL Global Taskforce, serve as the liaison between 160/90 clients, account teams, and the Endeavor network, connecting the dots globally between US and international teams who work across the NFL ecosystem and navigating the complexities of NFL restrictions to maximize visibility for brands.• Transformed efficiency and productivity of internal workstreams, building out standardized processes and systems enabling team to rapidly scale and adapt with client/program needs and changing priorities.• Launched Michelob ULTRA's entry into soccer, defining strategy and leading activation for partnerships with the US Soccer Federation, Copa America, and MLS; Copa America activation including Superior Player of the Match generated 700M+ social impressions and reached 1.5M people onsite.• Played integral role in cementing partnership strategy for pivotal programs such as Bud Light’s partnership as UFC’s official beer; yielded +1.5B PR impressions.

New York, New York, Us

Recruited to oversee end-to-end sports marketing campaigns and sponsorship activation for Michelob Ultra managing primarily golf activations. Expanded and evolved, transitioning to manage Bud Light, including NFL/NHL partnerships on behalf of one of the largest portfolios nationwide for Anheuser-Busch. Promoted in < 2 years.• Pitched and ideated Bud Light Perfect Draft – 130M+ impressions and data captured from 20K+ users in 1 week.• Ran large-scale, highly visible Super Bowl program – hospitality program that reached over 400+ attendees, inclusive of digital media extensions and brand engagement at various events – for 5+ years.

New York, New York, Us

South Norwalk, Ct, Us

Promoted 3X in 3 years for exceptional leadership of account deliverables, championing continued strive towards strategic and holistic planning. Led team in creating authentic connections with B2B and B2C audiences through culturally relevant events and experiential activations for high-profile accounts including Under Armour, New York Life, and Constellation Energy.• Launched Constellation Energy’s groundbreaking NHL sponsorship as league’s Official Energy Partner, pioneering cultural shift in sports towards ecologically responsible energy practices by offsetting the league’s carbon footprint – approximately 550K metric tons – during 2014/15 season.• Evolved and expanded New York Life relationship, continually increasing value delivered to agents as account lead for activation of experiential strategy for New York Life’s sponsorship of ACC and Pac-12 Basketball Tournaments.• Orchestrated Grand Central Super Bowl takeover on behalf of Under Armour, which included immersive experience capitalizing on in-game excitement within brand budget; delivered from concept to live in < 16 weeks. • Executed nationwide influencer program for Under Armour with popup workouts at 6 locations simultaneously that featured a curated list of micro/macro influencers and generated hundreds of thousands of media impressions.

South Norwalk, Ct, Us

South Norwalk, Ct, Us

Westport, Ct, Us

Developed and executed strategic sports platforms for Mars, Samsung, and JPMorgan Chase. Managed partnerships with premier properties including the NFL, US Olympic Team, and the United States Tennis Association (USTA).• Orchestrated activation of Samsung’s US Olympic sponsorship via oversight of consumer engagement strategy, athlete endorsements, and social/digital content for then groundbreaking Facebook application • Generated +$50M incremental sales in 2 years for Snickers through NFL sponsorship, cementing partnership at key driver of brand growth.

New York, New York, Us

• Integral program lead for Hockey Fights Cancer and Hockey is for Everyone programs; oversaw communication and distribution of information between league, team, and partner organization staffs• Coordinated team efforts for Hockey Fights Cancer Month including event schedules and promotional plans, resulting in more than $1 million in charitable donations• Evaluated community relations proposals and donation requests and managed charitable donation program providing contributions to hundreds of organizations across North America

• Worked directly with the Director of the Sport Management Graduate Program on marketing and recruiting initiatives• Increased national awareness of the program, leading to increased applications

Amherst, Massachusetts, Us

Stamford, Connecticut, Us

• Enhanced athlete marketability by creating integrated marketing programs featuring over 100 NHL stars • Identified potential partners for community programs, events, and endorsements through strategic research and analysis of key players and markets• Designed targeted marketing materials to improve sales efforts and acquire incremental endorsement opportunities for premier NHL athletes

Washington, Dc, Us

• Supported key marketing initiatives and new business opportunities for prominent international law firm• Wrote and designed marketing collateral for new products and services, drafted corporate website content and client newsletters, and assisted in design and placement of firm advertisements• Assisted in the planning of successful firm events, seminars, and webinars attended by C-level executives; coordinated design of invitations and event materials and supported on-site logistics management• Organized RFP response process for large multinational corporations in the technology and entertainment sectors, including researching potential new clients, preparing attorney presentations and customized materials, and tracking successes

Cleveland, Ohio, Us

• Served as the primary liaison between the Marketing Department and lawyers in eight worldwide offices• Identified opportunities for firm placement in advertisements and article submissions and managed production calendar, leading to more visible placement in targeted publications• Oversaw all aspects of print jobs, including vendor selection, budgeting, file preparation, and quality control

• Devised and executed English language educational program for four students, aged one to 12 years

• Organized Open House for representatives of local corporations and coordinated appearances at trade shows• Implemented direct marketing campaign targeting business travelers; increased business during off-peak season

Mba/Ms, Sport Management

B.A., Communication Arts