Brenna Hardman is responsible for a track record of raising capital across the asset management spectrum. She has more than a decade of complex trading, digital marketing, recruiting, media, compliance, and broadcast experience in the alternative investment space. After graduating from the Finance Honors Program at DePaul University, she spent six years on the derivatives trading floors at the CBOE and CME Group in Chicago, where she gained an expert understanding of global derivatives trading and its institutional participants. In 2011, Brenna accepted the position of Director of Marketing in Chicago for the largest bank in the Netherlands and successfully directed event marketing, media relations, capital introduction, market access, and partnership activations. In 2013, after being courted by several outside firms to provide hedge fund and HFT marketing services, she launched Buy Side Design, a progressive marketing studio for the financial industry.Brenna is a master at sourcing, verifying, and writing time-sensitive and compliant marketing content for hedge funds and financial advisors. Her company, Buy Side Design, creates custom marketing campaigns using a toolkit of channel strategies and tactics. These include content marketing, email marketing, physical and digital collateral, creative graphic design, SEO, video series, webinars, interactive PDFs, product walkthroughs, newsletters, custom charts, social media, HTML5 brochures, Google AdWords, and more. As Founder, Brenna believes branding should be beautiful, marketing needs personality, and strategies must always be measured and adjusted according to data.She is passionate about the markets, helping people navigate complicated financial instruments, and highlighting investment firms, advisors, and managers with outstanding stories, pedigrees, and returns. Her NFA & FINRA Registrations have included: Series 3, 4, 7, 24, 56, 63. She passed the Hong Kong Securities Futures Commission Papers 1, 2, and 3 in Hong Kong (2010). Brenna studied Honors Finance and Mandarin Chinese at DePaul University and has international work experience in China, Hong Kong, Japan, UAE, Netherlands, Spain, Curacao, France, Indonesia, Singapore, Canada.