Brenna Hatten, Mba Email & Phone Number

Dallas-Fort Worth Metroplex

With this company, I design comprehensive training plans for external salespeople and new corporate hires, such as videos, training manuals, and test modules. I improve customer engagement and retention by standardizing the routine operations of the CRM team. I oversee customer-centric outreach initiatives and proactive offerings by scrutinizing customer data and delivering insight-based reports. I lead multi-channel marketing campaigns to increase revenue growth for inconsistent customers. I manage an outreach budget of $20K, analyze variances, and execute effective plans to control expenditures.Highlights of accomplishment in this role include:➢Established a new department from scratch, including deploying SOPs, overseeing budgeting and forecasting, and mentoring dedicated teams.➢Reduced shipping costs by 5% in first year by creating a new CRM process to evaluate customer delivery attributes and customer shipping requirements.➢Implemented new plans to handle attrition and avoid loss of customers for areas ranging from $300k to $1 million.

North Richland Hills, Texas

In this role, I developed new marketing department from scratch and designed a five-year plan for previously untapped segments. I enhanced brand awareness and established a strong footprint of company by participating in multiple community and volunteer programs. I scrutinized and updated CRM to create pipeline of deals. I prepared captivating marketing materials for campaigns, including flyers, surveys, brochures, apparel, client gifts, and PowerPoint presentations. I managed five monthly events, including in-house and external events for developers, architects, and subcontractors.Highlights of accomplishments in this role include:➢Collaborated with architects and business owners, directed staff engagement initiatives, and led company branding efforts, including signage, bidding, and community relations.➢Received positive feedback and was recognized by executive management for increasing sales by 10%, strengthening relationships with customers, and building outstanding business rapport.➢Introduced innovative processes to evaluate market trends and adjust strategic plans to capitalize on shifts in the marketplace, including expanding into the Austin construction market.

Dallas/Fort Worth Area

With this organization, I conducted a detailed analysis of market trends and shaped an insights-driven marketing plan to expand presence in Austin, San Antonio, Houston, and Oklahoma City markets. I headed sales and marketing teams, established performance goals, and motivated team members to achieve individual and team objectives. I established branch as the second-largest gypsum subcontractor in Dallas/Ft. Worth and achieved the highest margins by executing growth-focused strategies and fostering productive relationships with customers.Highlights of accomplishments in this role include: ➢Secured #1 position out of six outside sales persons for exceeding revenue, gross margin, and profitability, including boosting gross margins by 35%.

Dallas/Fort Worth Area

While working as Senior Sales Representative/Sales Representative, I exceeded business and relationship-building expectations with 35 assigned accounts and customers in residential, multi-family, and commercial market segments.Highlights of accomplishments in this role include:➢Commended by executive management for building productive client relationships and outperforming sales quotas.

Dallas/Fort Worth Area

In this role, I collaborated with outside sales representatives and multiple customer accounts to accelerate sales growth. I updated 100+ customer orders weekly while ensuring full accuracy and transparency of information.Highlights of accomplishments in this role include:➢Maximized and maintained job productivity by designing and implementing competency-based training manuals.

Executive Masters Of Business Administration, Business Administration And Management, General

Bachelor Of Science (B.S.), Business With A Concentration In Marketing

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