Brennan Brown Email and Phone Number

Living PSP and DE&I team member• Bravo Zulus: SCORE Webinar Series, SCORE Sponsorship• Manage and lead planning, coordination, and execution of FedEx SCORE sponsorship elements, such as an interactive digital roadmap, content sharing, virtual conferences, and national webinars with 14,870 total registrations and 6,009 live attendeeso Coordinated and provided SCORE alliance offer providing FedEx discounts to SCORE clients and memberso Supplied content for SCORE COVID Small Business Resilience Hub with a remote mentoring booth and resource portal• Develop content and an impactful promotional strategy for Solutions and Sales in support of Small Business Grant Contest (SBGC) via cross-functional team collaboration and vendor relationships, increasing positive brand sentiment • Grow SAM revenue and customer acquisition through SBGC entries to connect qualified Sales leads to proper Sales alignment• Support enhancing SAM B2B social engagement through coordinating content for social media, ex. 2020 FedEx Instagram pilotRotation 2:• Supported Entrepreneur Advisory Board meetings with travel and expense coordination, event management, insights synthesis, and socialization across stakeholders for voice of customer input on strategic marketing initiatives• Delivered competitive analyses & business case insights for improved content strategy supporting SAM B2B social engagement• Co-led the execution of annual Small Business Grant Winner Forum and trade show with volunteer coordination, event management, and run of show facilitation; attended by over 300 team members across the organization

Rotation 2: Customer Engagement Marketing – SAM Segment Strategy June 2019 – Present• Rising Star Award, Teamwork Rotation 1: Strategy, Innovation, & Product Development – Corporate Strategy January – May 2019• Conducted research and competitive analysis to profile recent competitor acquisitions and strategic actions to provide insight for management into potential implications for FedEx and the global perishables market• Established fact base consisting of global trade data, consumer insights, and secondary research to support perishable strategy recommendation to enable FedEx to fill supply chain gaps for global trade initiatives• Designed and implemented online repository system in Office 365 to optimize the organization of more than 6,000 files supporting collaboration across team projects, associated research, and data analyses • Delivered online grocery assessment and overview of key market players to senior executive audience bringing additional visibility into market innovations and potential opportunities within the sector• Identified and tracked global market trends across macroeconomics, political factors, legal & regulatory developments, e-commerce segments, competitive actions, and consumer behavior shiftsAdditional Projects January 2019 – Present • Led 166 volunteers & coordinated event efforts as the Volunteer Lead for the 2019 Memphis Food & Wine Festival; resulting in a total of 1,114 volunteer hours, $100,000 charitable funds raised for FedExFamilyHouse, and a Bravo Zulu award• Co-led creation & execution of Snapchat advertisements supporting Global Marketing internship recruitment with over 1,341,907 impressions and 16,111 swipe ups – 44% more efficient cost-per swipe-up and 80% higher swipe-up rate compared to FedEx Services benchmark

• Facilitated, coordinated, and organized the Student-Athlete Enhancement areas of community engagement, leadership advancement, and personal growth for approximately 650 student-athletes and 320 coaches and staff of The University of Alabama Athletics department• Created promotional and marketing materials, program/event evaluations, material preparations, and an annual review to support the Assistant Athletics Director, Life Skills, and D.R.I.V.E. For Success programs

• Developed the script, storyboard, and creative brief in planning for production and distribution of Executive Vice President, Chief Marketing and Communications Officer’s company-wide program rollout video• Advertised the company’s internship program across social networking sites in collaboration with other leading Memphis-based corporations such as International Paper and AutoZone which garnered more than 1,000 views and received interest from students within the United States, Canada, and India• Compiled and edited articles for publication in the Senior Vice President Weekly Newsletter which circulated to executives in Marketing and Communications• Provided executive/large-scale meeting support at a global leadership conference by creating deliverables, uploading meeting content into the mobile applications, and fulfilling other tasks as needed• Performed ongoing channel and technology research for business and culture communication assistance