Brennan Ward Email & Phone Number

Markham, Ontario, Ca

Go-to-Market Strategy: Built and executed a comprehensive content marketing program from scratch to support go-to-market strategy, improving brand visibility and market positioning.Product Launches: Supported launch strategy for a major product update by crafting customer communications, refining messaging and positioning, and revamping website information structure and copy.Messaging Frameworks: Developed a key messaging framework for the eScribe brand, ensuring alignment across all departments.Demand Generation: Spearheaded content strategy for a demand-generation campaign for top-of-funnel prospects, achieving record demand capture.Sales Enablement: Authored a new general proposal and other sales enablement assets to align with updated product messaging and positioning and support every stage of the funnel.Persona Research & Development: Interviewed customers and prospects to understand pain points, motivations, needs, and wants.Thought Leadership: Launched a monthly thought leadership webinar program, driving high-intent leads and establishing eScribe as a market authority.

Hoboken, Nj, Us

Vertical Strategy: Managed content marketing strategy for a $200M product portfolio, supporting go-to-market efforts for 10 distinct product groups.Content & Product Marketing Alignment: Collaborated with editorial, product marketing, and creative teams to align product messaging and positioning with content marketing initiatives.Creative Direction: Created content asset briefs and managed workflows for creative teams, providing creative direction to ensure creative deliverables align with brand messaging and positioning.Copywriting: Wrote copy for white papers, eBooks, brochures, flyers, emails, ads, and landing pages.Company Involvement: Served as a member of Wiley’s Diversity, Equity, and Inclusion committee.

Carmel, Indiana, Us

SEO Strategy: Supported SEO strategy by optimizing existing content, strategizing new SEO content, and conducting keyword research to improve brand visibility.Project Management: Led high-profile content management projects ahead of schedule and under budget, including a complete refresh of the corporate website’s on-page copy.Freelancer Hiring & Management: Sourced, hired, and managed a team of freelance copywriters and edited their work to ensure compliance with brand voice and SEO goals.

Rushville, Indiana, Us

- Utilized strong research skills to perform and compile pre-employment background checks for clients, including degree and employment verification, criminal background checks, and reference reports.- As proofreader, ensured all outgoing reports were clear, accurate, and met all client specifications.