• Perform in-depth and advanced analytical tests, working with product management to help guide projects, and drive impact and innovation through objective, impartial analysis• Inform strategies and prioritization for high level stakeholders by converting business problems into structured analysis and back to business solutions• Enhance operational efficiency by evaluating machine learning models built to optimize yield, writing SQL queries to explore cost saving measures, and investigating unexpected trends • Spearheaded a company goal of analyzing and segmenting the entirety of Sovrn’s exchange in order to decide which supply to handle and which to omit; Created a positive feedback loop where Sovrn became a higher quality and more direct path for Demand partners, and improved performance for Publishers

• Translated data to bridge knowledge gaps between teams of engineers, analysts and business stakeholders• Investigated internal and customer-reported discrepancies, provided insight into possible causes, and communicated solutions• Assisted in the development of a take rate optimization modeling system to maximize net yield

• Achieved customers’ goals by assisting in the Identity and Access Management Analytics and Reporting (IAMAR) team efforts to improve interactive Tableau dashboards used for operational reporting and customer self-service analysis• Created monthly PowerPoint slides, seen by Wells Fargo executives, showing Key Performance Indicators for policy adherence• Partnered with various lines of business to ensure they have the necessary data and visualization tools to make effective business decisions regarding business enablement, risk management, and regulatory compliance• Facilitated operations, coordinated efforts, and handled communications between engineers and internal customers with business development requests• Conducted training sessions with internal customers to ensure data is correctly used in business decisions; Helped the customers understand the complete story of the data, and how to use the dashboards on their own

• Created a QuickSight dashboard to track cookie sync rates; Discovered an opportunity to improve cookie sync rates which resulted in an increase of approximately $3,700 daily net revenue• Streamlined the queries used to populate Salesforce data and made back-end data changes to the Salesforce user interface to help it function more fluidly; These changes helped the Publisher Growth and Publisher Advancement teams track product adoption, and the Finance team with sales commissions• Customized email reports for publisher performance metrics, sent out daily using Apache Airflow• Studied the impact of including a domain's IAB categorization in the exchange; determined which bidders favored categorized domains, and discovered that categorized domains in comparison to uncategorized domains with similar request volumes, performed better• Identified publishers with incorrect configurations under sellers.json and ads.txt guidelines; provided the list to the Publisher Advancement team so they could begin outreach to optimize coverage through the Sovrn network• Created an hourly-updated visualization of Sovrn Exchange traffic by geographical location

• Analyzed trends in domain, traffic, and advertising quality across approximately 25,000 websites, utilizing SQL and Hive• Created a tool that scores domains on traffic quality and opportunity by integrating third-party APIs and internal reporting into a single interface• Maintained Sovrn's Platinum Status with the Trustworthy Accountability Group's (TAG) Certification against Fraud, Privacy, Malware, and Inventory Quality by pre-screening all domains and regularly auditing the entire Sovrn network• Collaborated with Publisher Advancement and Demand teams to document website approval requirements• Reviewed reports and ensured resolution of ad quality issues that violate the standards of the Coalition for Better Ads, such as malware and pop-up ads• Retained responsibilities as Traffic Quality Specialist

• Improved network quality by analyzing traffic integrity and eliminating fraudulent, unsafe, and pirated domains, in addition to domains lacking in quality content• Prevented over $1.5 million in programmatic advertising fraud in 2017; $1.7 million in 2018• Utilized SQL to make business decisions including revenue impacts• Updated risk assessment report on a monthly basis to maintain a strong understanding of the riskiest domains within the network, and periodically present findings to management• Assisted with quarterly internal audits

• Resolved advertisement delivery issues encountered by publishers, including ad tag troubleshooting and bad ad prevention• Reviewed publisher website submittals for suspicious traffic, illegal/copied content, adult content, etc. to determine whether to accept or deny domains into the network• Supported the publisher advocate team internally by utilizing Salesforce to respond to cases in a timely fashion• Created various types and sizes of ad tags and aligned ad campaigns• Analyzed flagged domains within the network to determine if business with the website should be discontinued by evaluating the traffic and content quality

• Provided guidance to fellow business students on creating and refining resumes, cover letters, and LinkedIn profiles • Educated peers on the online Career Development resources• Taught students how to navigate job search engines such as Career Buffs, Glassdoor, and Internships.com • Presented at various Leeds Career Development events and classroom visits and served as an ambassador for the office• Trained new career peers on advising techniques and practices

• Received “Mousters Degree” in Exploring Marketing Seminar• Completed the Career Development Workshop Series • Demonstrated Disney’s Four Keys of customer service (Safety, Courtesy, Show, Efficiency) to thousands of guests from all over the world• Volunteered with Disney VoluntEARS at Give Kids the World Village, creating enjoyable and uplifting experiences for children with terminal illnesses and their families