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Managed day-to-day e-comm marketing for #1 in wearable identification (roadid.com)Additional Responsibilities - Development and execution of annual promotion calendar including product spotlights, limited edition drops and collections, new product launches, tent pole sale events including President’s Day, Memorial Day, July 4th, Labor Day, Christmas, etc.- Led custom band partnerships with Flying Pig Marathon, Wahoo Fitness, Badwater 135 & Harvey Lewis (ultra-marathoner)- Managed new customer acquisition: exceeded weekly goal by 30% for 18 consecutive weeks Exceeded May 2024 revenue by 23% compared to YA- July 4, 2024 was the 2nd biggest sale in ROAD iD’s history; 71% increase in revenue compared to prior year, up 33% in sessions, up 51% in orders, up 285% via Meta source traffic - Labor Day Sale 2024 exceeded 2023 by 123% - Managed in-house creative process and day-to-day execution of weekly emails and SMS - Managed day-to-day website updates with e-comm team, as well as organic and paid efforts via Meta Business Suite- Reviewed weekly analytics via Shopify, Meta and Klaviyo to help inform new strategies and opportunities- Shared company updates at monthly all-hands meetings

Managed day to day marketing, budgets and promotions for Tide & Febreze. Equating to over $30MM in annual sales. Nehemiah has over 10 licensed or trademarked agreements with Procter & Gamble brands.Additional ResponsibilitiesContributed to Tide Washing Machine Cleaner going from 25% market share (in '20) to 33% in '22. Grew 25% in January 2023 compared to last year.Coordinated in-store digital coupon promotions via Ibotta and Quotient to drive trial and salesManaged influencer campaigns on YouTube, Instagram & TikTokProduced script and oversaw execution of Mr. Build It (YouTube sensation) to show the before and after use of our product; received 700K+ viewsPartnered with brokers and buyers at key retailers including: Walmart, Target, Kroger & Meijer. Executed omni channel campaigns (packaging, web, mobile, search, social, video, in app, retargeting, in store hang tags & mail-in rebates)Partnered with agencies to executive paid campaigns and creative assets for programmatic buys on FB, Instagram, Pinterest, YT, search, display & OTT.Managed marketing spends for sales, marketing & tradeForecasted annual sales by retailerWorked with R&D on perfecting formula to ensure our products maintained superiorityExecuted & analyzed consumer research studiesLed weekly brand maintenance meetings with key team leads Reviewed BOMs & COGs to ensure pricing and savings were being trackedLaunched the largest innovation in Nehemiah's history, the Tide Laundry Stain Remover (November '21 through present). Sales jumped 40% in January. Managed 360 campaignManaged (3) additional SKUs under this brand (Canadian, travel and refill)Launched new Febreze In Wash Stain + Odor SKU in March 2023Partnered with XU on their MBA class project (Fall '22)Partnered with Local 12 on advertising partnershipManaged all NEH social content including #storiesofhope which led to 100K+ in impressionsDirected '22 Ted Talk in partnership with TedX San QuentinManaged 3 marketing interns

Led church-wide rebrand initiative in 2020 that impacted overall branding/positioning, social, web, exterior/interior signage, collateral, broadcast, messaging, external marketing, etc. as well as the 25th Anniversary weekend on May 22/23 2021 at ten physical sites. Crossroads named fastest growing church in the country (Outreach Magazine) with 14 locations and over $50 million in annual giving. Member of Marketing & Studio Leadership Team.

Led day-to-day marketing support for weekend experience, collateral, strategy, events, digital, social and PR for 10+ sites. Went from one direct report to managing a team of eleven.Managed communications for financial campaign that generated $89 million in community-wide giving commitments.Led and executed marketing plans and campaigns including mission trips, camps, new site openings, Awaited Christmas shows (resulting in 200K+ attendees) and other initiatives within Greater Cincinnati, Central Kentucky, New Orleans, India, South Africa, Nicaragua and beyond. Managed 2016 church merger communication/marketing plan that involved three sites located in Central Kentucky.

Led day-to-day marketing support for weekend experience, collateral, strategy, events, digital, social and PR for multiple sites.

Situation: Manage Bounty (one of P&G's most valued brands) as a leader in the paper towel categoryActions: Led digital marketing and planning with multiple partnering agencies that comprised of digital and social media strategy, research, competitive analysis, iMedia campaigns, Facebook strategy and contests, YouTube takeovers, website redesign, mobile/iPadResults: Contributed to exceeding Bounty's North American share and penetration for the 6th straight year; Grew business by 167% from 2010 to 2011; 2010 and 2011 P&G Catalyst Award recipient on Bounty; (2) 2010 and (1) 2011 Global Brand Building Awards with key partners and brand members on Bounty; Identified as a ‘key contributor’ directly from both Bounty brand managers in 2011

Situation: Volunteered time and resources for the redesign of Soteni.org, as well as their 2010 annual report. This led to becoming the chairman for the silent auction events that took place in 2011 and 2012. Results: Both events led to over $25K+ in donations for their organization

Situation: Position Baker (premier concrete contractor with $9 million in revenue) as one of nation's leading construction firms; Managed and led Intrinzic's first national brand launch Actions: Managed and led client and leadership team through a two year rebranding effort including brand identity, color palette, tagline, key messaging, stationery, website, direct mail, corporate and recruiting brochures, photo shoots, job site signage, internal and external launches, and tradeshow booth displays. Results: Unveiled new brand via video feed at 7 Baker locations in April 2008; worked directly with senior management on brand launch communication plan and coordinated booths at each location that showcased new materials; post launch initiatives include external launch strategy and reinforcement initiatives.

Situation: Promote Husqvarna ($4 billion global leader in outdoor power equipment) as official Forest, Lawn & Garden Equipment of NASCAR and position company as leader among NASCAR demographic; and existing customers/dealers. Actions: Timed and managed variety of integrated campaigns that boosted awareness and sales during 2006 timeframe. Included race car design, posters, radio, web-based marketing, and advertising. Results: Garnered national brand awareness and recognition with 7 Nextel Cup and Busch Series races in 2006; Received over 4.5 million impressions through national ad placements, event programs, radio spots, publication inserts, posters. In addition, received 160+ million total impressions through NASCAR sweepstakes; 28,982 click through, 12% click rate; 10,286 sweepstakes entrants.

Situation: Manage, direct and launch print and package designs for Crest, SunnyD, and PringlesActions: Managed and coordinated projects, timelines and budgets; directed naming, photography and design process; worked with designers/printers to achieve client objectives; partnered with Universal Studios and Paramount Pictures on specific branding efforts including The Incredible Hulk and Jim Carrey's Lemony SnicketResults: In the first three months post launch, sales of Crest Vivid White exceeded expectations by nearly 300 percent. Trial and repeat were up 187 percent and 129 percent respectively versus forecast; properly positioned SunnyD as P&G sold off the company to J.W. Childs.

Nike situation: Introduce nike[techlab (Nike's entrée into sports gear category) without any advertising/marketing support. Actions: Seeded newspapers and magazines with product information; hosted teleconference with Nike executives and business partners; provided exclusive Nike lab tours for journalists; distributed national video news release showcasing product development and professional athletes. Results: Received 14 million impressions from print, online and broadcast media; editorial placements: Wall Street Journal, New York Times, Wired, Mademoiselle, NBC24 Hour Fitness (300+ health clubs serving 2.7 million members) Situation: Generate editorial coverage for first Magic Johnson health club opening; drive residents to attend grand opening; build industry and community awareness. Actions: Planned event strategy approved by company president; wrote press materials/remarks for Earvin "Magic" Johnson, key executives and Mayor; arranged news media interviews. Results: Reached 7 million consumers in one month; surpassed club sales expectations by 50%; club officials conducted 1,200 club tours for potential new members; achieved $50K in incremental sales.