Brenna Pierson Email & Phone Number

Boston, MA, US

Stockholm, SE

Drive smart home ecosystem and security partner integration strategy for ASSA ABLOY’s family of smart lock solutions.

Santa Barbara, CA, US

• Owned the strategic partnership strategy and drove roadmap alignment with Amazon, Apple, Google and Spotify that enhanced the Sonos connected device experience for 15M households.
• Launched spatial audio on Apple Music, a 10X expansion of spatial audio support on Sonos, and the first third-party to launch on speakers.
• Prioritized product features and technical capabilities for voice partners that achieved an 21% increase in DAU YoY of the Amazon Alexa integration on Sonos.
• Managed the Google partnership and served as a key stakeholder to the CFO in a complex business environment amidst a $32.5M patent litigation.

Framingham, Massachusetts, US

• Led strategic alliances with Spotify, TuneIn, Amazon Music, Pandora, SiriusXM, iHeartRadio, and Deezer to drive music initiation with 73% of Bose Music app active users; 320K DAU and 1.9M MAU.
• Administered lifecycle management of Apple AirPlay2 and Spotify Connect playback on all 2.2M active Wi-Fi speakers, including on-going certification and on-package branding.
• Built IP and brand licensing program for soundbars and TV speakers targeted to achieve $185M NPV.
• Conceived of and negotiated exclusive offer for QuietComfort Earbuds that opened new sales channel and drove $40M in incremental revenue.

Framingham, Massachusetts, US

• Led business development for the Bose AR platform, which resulted in mobile app SDK integration with 18 proof of concepts showcased at SXSW and 11 production integrations launched, including Microsoft Soundscape.
• Launched Works with Bose, a licensing and certification program, that enabled quick and repeatable integration of Bose’s Smart Home API into12 third-party ecosystems.

Amsterdam, North Holland, NL

• Led cross-functional team of product managers and software engineers to leverage TomTom’s Maps API in partner integrations, extending the reach of the platform to new use cases.
• Grew online community to 100,000 connected product users, while improving retention and customer experience with beta testing opportunities and feature launch communications.
• Created first ever U.S. TV campaign for sports watch category, which drove brand exposure to 15M TV viewers, 11M digital impressions, and significantly increased product search volume and sales.
• Launched promotions at Amazon, Best Buy, and Target that generated a 50% increase in revenue.

Framingham, Massachusetts, US

• Successfully led $146M NFL sponsorship comprised of media, sponsorship fee, and production cost which drove a significant 10.6% revenue contribution, yielded strong $2.31 RPM, and generated 18% increase in unit sales.
• Administered brand ambassador activities that shattered industry benchmarks on Facebook with a 17% engagement rate and was ranked as one of the most successful Twitter trends of the year.
• Created campaign in partnership with Live Nation that resulted in a 57% increase in social media acquisition and 19% increase in engagement among a new, younger target segment.
• Designed small media investment with U.S. Ski & Snowboard Association that generated a CPM of $2.01, more than 2X more cost effective than benchmark because of retargeting and scale of third party.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Marketing