Brenna Rudary Email & Phone Number

Cleveland, Oh, Us

Cleveland, Ohio, United States

• Oversee social and content strategy for enterprise KeyBank brand to support deepening, acquisition, and brand awareness initiatives.• Work closely with cross-functional partners and line-of-business product segments to ensure a cohesive brand voice and content strategy across all Key channels.• Adept at staying up to date on industry trends and tools to help drive further audience engagement and growth.• Develop and report on campaign performance dashboards, using internal and external benchmarks to measure KPIs and campaign success.• Review and manage budgets for social paid media and vendor relationships. Identified $22.5K in technology savings in 2021.• Manage large, enterprise-wide employee advocacy and social selling program, with an ROI of $4.4m in reach, $68.1K in clicks, and $41.1K in engagement.

Cleveland, Ohio

Oversee KeyBank’s LinkedIn Employee Advocacy Program, as well as lead social and content strategy for Key4Women and Home Lending. Responsible for:• Managing Employee Advocacy Program• Provide footprint-wide presentations and demos teaching employees best practices for using social media in their role and to drive business• Resident LinkedIn expert and social media for business guidelines owner• Develop campaign initiatives, goals and strategies for line-of-businesses I support• Track paid and organic social performance against internal and industry benchmarks• Work with creative and agency partners to create engaging, compelling creative assets for social channels

Cleveland, Ohio, United States

Oversee KeyBank’s LinkedIn Employee Advocacy Program, which activates approximately 1,000 employees across the Key footprint and multiple lines-of-business on LinkedIn. Through this program, participants are able to showcase their Key expertise, increase their community engagement, and grow their networks.Responsible for:• Onboarding new participants to the program, providing training and demos on how to use our program platform, content library, and other resources.• Work closely with Compliance partners to ensure content, LinkedIn engagement tools, and program requirements meet FINRA and industry regulations.• Facilitate communication with Executive leadership team, line-of-business partners, and supporting departments to provide program updates.• Develop and manage content made available to the participants• Report program results against KPIs

Cleveland, Ohio, United States

- I offer pointed pen and brush calligraphy for weddings and events.- I also work with brands and businesses to elevate customer experiences with on-site calligraphy or gift personalization- I've taught numerous workshops and hosted private lessons to share my love of calligraphy with others.

As Marketing Manager, I developed a variety of traditional and digital marketing campaigns that contributed to the company’s plans for growth and success. Worked closely with the Founder and Director of Marketing and Sales to develop strategic campaigns for a variety of mediums including:• Online Advertising (Banner ad creation)• Content Development • Website Design• Social Media Management• Graphic DesignIn addition to Marketing, I also developed and designed a new website that featured responsive web elements, SEO-friendly structure, and branded design layouts to match company brand and experience.

Cleveland, Ohio

In this role, I managed and oversaw all digital marketing related tasks and campaigns that were developed by Marketing team. I worked closely teammates to discuss upcoming promotions and events in order to create creative and branded campaigns. Responsible for:• Translating traditional marketing pieces into the digital space• Designing, developing, and reporting monthly e-mail campaigns to subscribing members• Worked with CRM specialist to identify audiences for digital targeting• Monitored, developed, and curated content for social channels daily• Reported social growth and analytics to Chief Marketing Officer• Updated website with new product or promotional information when necessary

Athens, Ohio

Promoted and marketed the Division of Student Affairs. Assisted in creating platforms for collaboration between the division, students and parents. Worked closely with the Dean of Students, Assistant Dean of Students, and Vice President of Student Affairs.