Responsible for user engagement, retention, and strategies for increasing up-sell to Office 365 for millions of free Office Online & OneDrive users. Design experiments, analyze results, and leverage data to inform customer lifecycle programs, including strategy for in-product notifications based on triggers from user behaviors. Serve as audience expert of free users by conducting qualitative and quantitative research to influence overall marketing strategies and messaging.

- Set up of the rhythm of business for newly formed Integrated Marketing team working with key stakeholders to drive team efficiency and cadence of information-sharing across the team- Led the establishment, cadence, and sharing of the Marketing Initiatives Calendar by reaching alignment & clarity of marketing initiatives across the entire organization of brands including Skype, Bing, MSN, OneDrive, Outlook.com, and Internet Explorer- Established the GTM Planning Process, templates, & internal communications strategy by consolidating resources across the team & gaining stakeholder buy-in to align the team on essential information sharing in a timely manner for GTM campaign releases and internal Microsoft communications of consumer apps & services - Served as point of contact for international marketing teams regarding Outlook.com, OneDrive, and Internet Explorer campaigns, product updates, and product knowledge, launching the NORAD Santa Tracker on Internet Explorer in Japan & the UK to drive 21.8M site visits, 78.9M page views & IE brand engagement in Japan 3X that of the US- Project managed the presence of Microsoft Consumer Apps & Services at Mobile World Congress in Barcelona to influence over 40 business development partner meetings with mobile operators & manufacturers and demonstrated the latest Skype Translator technology to Softbank Corp.- Assisted in launch of Outlook app on iOS & Android globally resulting in over 3.5M downloads worldwide in 10 days

- Created alignment tool for key stakeholders across marketing, engineering, advertising teams to enable marketing for Bing feature releases globally, and was recognized by international product team as having created the best tool to date - Collaborated with engineering weekly to create Bing campaign briefs with marketing channel strategies and learning plans to align international marketing teams in executing global Bing campaigns- Wrote the Bing global product narrative and influenced the domestic narrative to impact the overall brand storytelling priorities and marketing strategy to enable great product evangelism- Managed user education campaign about Bing voice search on Xbox One across five markets globally to garner 230K page views driven by in-product and on-net channel strategies, including management of creative agency for content creation

-Analyzed 7 Bing marketing sites for traffic source & click & bounce rates to recommend 10 improved practices for future design-Recommended tactics to drive $1M improvement in long-term customer value-Created white paper of best practices for user experience & design across web browsers, mobile platforms, tablets, & PCs-Presented findings to executives & garnered cross-division buy-in of results to integrate learnings across Bing & MSN-Evaluated sites from 10 most-trafficked countries to discover how site design differed geographically & recommended changes

-Developed qualitative coding & analysis methodology for nation-wide hospital program summaries submitted from the field-Aligned ethical evaluation standards to enhance existing hospital staff performance measurement tools-Researched public policy as it applies to regional hospital IntegratedEthics management

-Conceptualized social media campaign with 4 student peers to raise awareness of junk food regulation in Latin America -Evaluated and presented media consumption strategies and laws by country and social network in Latin American countries -Illustrated and prioritized landing page, tactics for social media implementation, school resources, and campaign pilot program

-Designed research study including background research from 20 publications, methodology, interview protocol, & validity check-Conducted 10 in-depth interviews exploring gay and Catholic identity for analysis and presentation as an Honors Thesis -Learned and developed qualitative research methodologies, analysis, coding, and conceptual framework through Stanford seminar

-Worked directly with President and CEO to research and design viral marketing campaign implemented via Facebook-Reported to Senior Director of Business Development & Marketing with weekly market advertising analysis to strategically identify prospective partnerships-Created weekly social media report & analysis of user interaction, sentiment, posting, and engagement via five social media outlets-Analyzed traffic, advertising, and user demographics of 15 competitors to be used by the sales team to increase paid advertising

-Performed data collection: coded time-use of 5 principals and assistant principals every five minutes throughout the school day-Collaborated with research team to enhance and simplify coding during study and gave feedback to refine study for future years

• Assessed and coded behavior across 150 team conversations to inform a study of hierarchy and tension; standardized coding practices across team of 4 researchers; created PowerPoint summarizing findings• Performed statistical analysis of 60 student teams to inform study of race and gender in venture capitalism

-Managed cast of 25 to perform for 1,700 incoming Stanford freshmen during New Student Orientation -Oversaw and collaborated with choreographer, stage manager, lighting designer, & producer to create a cohesive show-Planned with Vaden Health Center & New Student Orientation to organize auditions, casting, rehearsal schedule, & venue logistics-Revised & updated 100-page script with Producer and Vaden staff to reflect current issues on campus

• Conducted research on community college publications by contacting 35 program administrators• Developed marketing plan for a mobile application contest: researched and recommended tactics for promotion, mobile application design, prizes, and legal disclaimer• Recommended strategies for promoting the Student Leadership Practices series to student groups• Recommended publication content and titles for 12 books

• Served on national Board of Directors as chair of Membership and Communication Committee for 220,000 member non-profit • Updated organizational Strategic Plan to align current organization with future goals• Led a team of 9 peers to create national community service campaign • Coordinated program development and event planning liaising between 9-person student team and 30 national staff members