My motto is: when in doubt, simplify!I am a passionate professional dedicated to improving people's lives through innovative digital solutions. With 14 years of experience in the technology and design industry, and the last 6 years specifically focused on User Experience (UX), Product Design, and UX Strategy, I possess extensive expertise in creating products that truly meet user needs.My career includes significant contributions to major players in the financial, real estate, and insurance sectors, always with a user-friendly approach. My method involves precisely aligning real user needs with product goals, resulting in seamless and enjoyable digital experiences.As a UX Designer, Product Designer, and UX Strategist, I apply advanced user research methodologies and UX Discovery techniques to ensure that each product not only meets but exceeds user expectations. My mission is to transform complexity into simplicity, always striving for excellence in user experience.