Breno Rakowitsch Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

•Report to: Marketing manager;•Branding planning for fulfillment and Service Service operations;•LATAM packing project coordination;•Social media and logistic vehicles artworks management; •Strategies for increasing delivery drivers network;•Agencies’ managert for graphic design, videos, image shooting, BTL campaign, push ads and banner ads; •Brandbooks, Toolkits and Templates creation and coordination.Main achievements: •On and offline campaign for delivery App Mercado Envios Extra with 17% churn decreasing and 45% drivers new acquisition increasing;•Branding projects for fulfillment and service center operations at Louveira, Cajamar, Lauro de Freitas, Brasília, Goiânia, Cubatão, Santos among others;•Packing standardization of flyers and boxes for Brazil, Argentina, Chile, Colombia and Mexico.

São Paulo E Região, Brasil

•Report to: Marketing manager;•Visual Merchandising for 70 POS; •Marketing and Media Planning; •Digital strategy for retail e-commerce and e-corner;•Trade sales campaign; •Online training platform management;•Graphic Designer for OOH, print and digital artworks;•Branding projects for Boutique merchandising, following the annual brand calendar;•Importation of gifts and merchandising goods, stock controller and retail distribution logistic •Event producer and coordinator, influencers PR projects, clients experience and brand activation; •Direct support for sales team.Main achievements: •Implementation of TAG Heuer’s e-commerce for Vivara, Julio Okubo and Bergerson, besides e-corner for several other clients;•In-person and online training for all trade and retail network with an increase of 17% Sell-out and 35 Sell-in in the period of two months;•Sales campaign resulting in an increase of 22 Sell-out on October and November;•07 Porsche Cup experiences for retail and wholesale clients at São Paulo, Goiânia and Curitiba. Over 50 watches sold.

São Paulo, Brasil

•Report to: Commercial Director;•Merchandising coordination at own Boutiques and retailers; •Graphic designer for Visual Merchandising, OOH, digital and B2B fairs;•E-commerce and social media management•Marketing and Media Planning;•Press Office coordination;•Trade support to sales team, representatives and retail network.Main achievements: •Expansion of the distribution network from 02 to 23 POS;•Organization of Swatch participation on FIRJA fair held at Angra dos Reis for retail prospection;•Marketing and Media Planning for 2019, used by the Swatch LATAM as a guide for other countries.

São Paulo E Região, Brasil

•Report to: Marketing Manager; •Management of 05 people team;•Responsible for 16 brands and 11,000 SKUs;•Chinese, Indian, Pakistani and Turkish trades management for the development, creation, layout and production of packaging, products and shipment of goods;•Coordination of the licensed team (Marvel, DC, Disney, Canine Patrol, Miraculous, Scooby Doo, Transformers etc.), advertising agencies, graphic designers, web designers and event producers;•Trade Project planner third parties contracts, budget prospect, payments, rooming list, visual communication for stand, among other administrative activities;•Ads, catalogs and promotional tabloids supervisor.Main achievements: •Increase of own brands from 05 to 16;•Sales target exceeding at Gift Fair, Natal Show and 1 a 99 fairs by 27%, 35% and 32%;•Increased product sales by catalogs (toys, Christmas and decoration) by 45%;•Reduction by 87% of failures in shipments related to packaging and legal information, mainly in toys and kitchen tools.

São Paulo E Região, Brasil

•Report to: Marketing Coordinator;•Project analysis and event production for the areas of Social Promotion, Professional Qualification, Agriculture, Health, Sport, Culture and Communication;•Company departments attendance for Design, Graphic Production, Events and Press Office;•Bidding elaboration for institutional advertising products and services;•Marketing annual financial budget controller.

São Paulo E Região, Brasil

• Management of 16 brands and more than 25 product identities;• Coordination of the team of graphic designers to develop packaging, labels, catalogs and campaigns;• Chinese and Indian trades coordination.

Luziânia/Go

•Report to: Marketing Coordinator;•Management and launch of new brands and products;•Labels and packing development;•Trade events and B2B international business fairs producer;•Trade POS and merchandising projects for increased sell-in and sell-out;•Category management and Trade Guide development;•Coordination and graphic designer for periodicals, billboards, bus doors, POS, events, among othersMain achievements: •Tomadoro Premium brand launch at Feira APAS;•Coordination of company transitions from Brasfrigo to Goiás Verde Alimentos for the brands Jussara, Jurema, Tomatino and Terrabella;•Collectible easy-open packaging launch for Food Service;•Condiments (ketchup and Mustard) and canned Olives launch.

Brasília E Região, Brasil

•Promotion, organization and coordination of national and international events;•Budget controller and suppliers negotiator;•Projects for corporate, sports, institutional and cultural events•Public biddings participation;•Final activities reports presentation.Main achievements: •Over 150 events produced;•Events Manual elaboration for Fundação Palmares;•Restructuring of payment and contract areas with 32% budget saving;•Annual contract with Ministry of Health, Ministry of Planning, FNP and Fundação Palmares.

Master Of Business Administration - Mba, Marketing

Bacharel Em Comunicação Social, Public Relations, Advertising, And Applied Communication