Main responsibilities• Sales B2C • Sales & Partnership B2B • Customer & Product Intelligence• Customer Experience & Service• Trading Desk

Main responsibilities:• Head of Customer Journey Strategy, Customer & Product Intelligence, Commercial Strategy, CRM and Voice of the Customer Programs. Responsible for a team of 8 direct people;• Responsible for development and implementation of improvement initiatives across Sales and Customer Service departments, by deep analyzing customer pain points, competitive trends, customer research and communications;• In charge to bridge information from Customer Interactions to support the design, development and implementation of aspirational experiences to current and future customers; • Creation of Revenue Growth Management initiatives; building new capabilities & processes to optimize portfolio management, channel & promotional strategies across the enterprise; • Own and manage the customer lifecycle and retention strategy across all touchpoints online and offline retail showrooms;• Work with brand marketing to plan and optimize CRM content for email, SMS, and other direct communication channels;• Develop a customer segmentation strategy and create audience-specific customer strategies throughout the customer journey in order to attract more customers.

• Customer Journey Strategy• Commercial Campaigns• Customer & Product Intelligence• Growth Strategy - activation/engagement/revenue • CRM Strategy• Voice of the Customer programs

• Developed and implemented Data Analytics and Machine Intelligence projects (SaaS Based) focused on Customer Experience, Data-Driven Marketing and Business Intelligence.• Designed product and project concepts through research and analysis of customer experience (CX) data, encouraging customer engagement with the company.• Collaborated with development teams, and business partners on the creation of technical specifications, product prototyping, quality assurance, and drive innovation in processes/tools.• Identified new potential income opportunities, integrating customer journey mapping with marketing and product teams.

• Head of Sales & Marketing Operations, Customer Relationship Management, Business Development, and Product Management.• Responsible for a team of 8 direct, 150 indirect people, and a network of 15 dealers.• Implemented & Managed CRM (SalesForce), BI and e-commerce projects.• Management of Ducati Product Portfolio to Brazil.• Established baseline metrics and analytics, developing commercial strategies focused on customer experience.• Conducted the relationship with Business Partners in Brazil restructuring new/deficient areas to become profitable operations.• Collaborated cross-functionally with HQ teams in the Sales Operations, Marketing, and Innovation Office.

• Responsible for Partner Management in Brazil.• Coordination of retail customer journey and CRM (SalesForce) application.• B2B business partner to develop new sales strategies and regional marketing plans.• Product management in the region.• Tracking NPS to provide better Customer Experience/Service.

• Planning and reporting for all Business Units from Daimler Commercial Vehicles including forecast, vehicle distribution, market share, and customer data.• Developed and managed the strategy of Market intelligence for Mercedes-Benz Commercial Vehicles Latin America. • Supported restructuring of Daimler’s sales process in Latin America including commercial vehicles, and passenger cars.

• International Trainee at Daimler, living four months in Stuttgart – Germany.• Supported the restructuring of Daimler’s sales process in Latin America including commercial vehicles and passenger cars, by remapping process, defining bottlenecks, and attacking issues ;• Supported restructuring FUSO’s sales process in Daimler’s HQ (Stuttgart) by redefining planning, reporting, pricing strategy and communication between markets and Daimler’s HQ.• Analyzed operational costs and sales strategy for buses to the Brazilian market focusing in BRT’s Systems;• Project Manager and leader for the Benz Patent Motorwagen reconstruction.

• Experience with analytic tools application; conducting research of Telecommunications, Manufacturing and Health-care sectors, business trends and benchmarking to strategic guidance to customers; besides acting in prospecting and support in the sales contracts.