Brent Alexander Email & Phone Number

Sherwood, Or, Us

Oregon, United States

As a Program & Creative Services Manager in the Sales Excellence Group at Intel Corporation, I successfully onboarded and managed a team of six contingent multimedia content developers, designers, and writers across multiple geographies. Spearheaded the research, strategic deployment, and adoption of adjacent Customer Relationship Management (CRM) solutions to support Intel's ongoing sales transformation. Provided guidance and coaching to the Intel Sales Training and Communications Group in analytics, UX/UI methodologies, and design, further contributing to our seller’s success.• Rearchitected and redesigned Intel's Sales Training platform, resulting in a modern learning website with a 21.9% increase in unique visits, a 133% increase in dwell time, and a 500% increase in content consumption while reducing the scroll rate by 13%, delivering an intuitive and engaging learning experience.• Partnered with Accenture, Microsoft, and Gartner to author the Intel Digital Sales and Social Seller Playbooks to educate and drive the adoption of new processes and tools in support of ongoing sales enablement initiatives.• Took the lead in deploying the Salesforce In-App Guidance platform, a robust contextual learning system. This platform, which leverages original media and copy, averages 2,000 views per month, increasing process competency and proper use of Intel’s Sales CRM.• Collaborated with cross-organizational teams in GAR, APJ, and EMEA regions to successfully deploy and scale multiple digital sales enablement platforms, a move that significantly influenced about 70% of Intel’s 2021-2023 revenue in new sales. While driving licensing consolidation efforts with one vendor, Intel realized an estimated cost savings of 35% over previous years of deployment.

Hillsboro, Oregon, United States

Established and ran a cutting-edge video studio network and digital selling microsite for one of Artech's Premier Fortune 50 customers and their partners. This microsite leveraged highly targeted, custom-produced, and paid content to help drive digital selling efforts in GAR, EMEA, and APJ. Annually, this platform averaged a play rate of 70%, totaling 28,144 minutes of sales content consumed by both established accounts and new leads.• Produced targeted B2B video sales content for multiple verticals, including High-Performance & Cloud Computing, Military and Aerospace, Medical, Retail, and IoT Solutions providers.• Drove the implementation of Eloqua-based connectors to measure and track High-Value Engagement, promote lead generation, and assist sellers in crafting their digital sales content.• Spearheaded the Intel Digital Sales Team's media strategy, captured analytics, and delivered report-outs for studio staff and sales leadership teams.• Drove and maintained brand continuity across studios in 5 countries to further enhance and expand Intel’s global brand.

Sherwood, Or

Co-owner of a virtualized digital agency and cloud-based hosting provider specializing in branding and identity design, responsive web design, and copy.• Enhanced client brands by developing design guidelines, websites, identity packages, and marketing collateral.• Leveraged UX methodologies to wireframe, prototype, and develop client sites, visual branding systems, and design guidelines.• Led startup clients through monthly web analytics and sales forecasting sessions to maximize work throughput, assisting them in meeting production goals.• Consulted on staffing requirements and media production workflows for the client’s in-house design teams.• Successfully managed business operations, including client engagement, bidding, creative development, pitching, and budgeting on projects.

Hillsboro, Oregon / Santa Clara, Ca / Other Geos

The Agency Inside (Formerly Intel Studios)Collaborated with internal groups and external agencies to develop and drive content creation for print and digital campaigns and live and virtual events.• Coordinated media production crews and resources across multiple geographies in support of global campaign events.• Diligently supported and evangelized Intel’s brand through effective storytelling in social media channels such as Facebook, YouTube, and various tech blogs.• Managed and adapted concurrent deadlines in a constantly changing work environment while providing solutions-based communications and status updates to key stakeholders.• Established the Intel Studios Photography Unit to service the marketing and campaign needs of Intel and its partners through product, lifestyle, and event photography.• Increased efficiency and reduced annual expenditures by approximately 1.7M by driving the development and implementation of a digital asset management system for content reuse in the US.

Hillsboro, Or / Chandler, Az / Santa Clara, Ca / Other Geos

• Provided customer engagement and coordinated crew logistics and project deliverables in support of Intel's marketing and communications needs.• Produced live events and webcasts (with live Q&A) for both internal and external audience sizes ranging from 300-3000 participants.• Developed visual guidance and drove asset package creation for editors to provide a consistent brand feel, reducing the need to hire additional content resources, reducing annual costs of around 1.4M, and increasing throughput in production.

Hillsboro, Or / Chandler, Az / Santa Clara, Ca

• Provided project coordination, budget, and resource allocation to a team of 12 marketing communications specialists and 5 producers.• Drove improvements in production workflow by designing standardized graphics packages in line with corporate branding to increase post-production throughput, enabling the team to increase job scope.• Designed and managed post-production build-in of three edit bays in Oregon, two in Arizona, and three mobile capture/edit systems for in-field use.• Maintained cohesiveness across multiple geographies by utilizing leading-edge digital asset management, automated encoding, and distribution capabilities.