Brent Anderson

Brent Anderson Email and Phone Number

Strategic Growth and Commercial Advisor: Bev Alc, Non Alc, Alternative Beverages and Edibles @ BASS
Livermore, CA, US
Brent Anderson's Location
Livermore, California, United States, United States
About Brent Anderson

My Core Values: Trust, Integrity, Collective Responsibility, Appreciation, Entrepreneurship, Positivity I am a servant leader who builds strong teams by fostering respect, empowering others, and focusing on their growth and well-being. I believe work should empower people to thrive—both professionally and personally. Micromanagement stifles potential, while great workplaces provide a clear purpose, smart goals, framework, and the resources needed for success.Achieving this requires an unwavering commitment to people, purpose, and products, as well as the courage to trust your team to make the right decisions. When done right, the results speak for themselves: stronger engagement, exceptional performance, and a vibrant culture that drives meaningful, long-term business success.I believe most people working in a company share many basic needs:Positive Culture – No Drama Grow personally, professionally, and financially Make a difference for themselves, their families, and the companyWant to know the scoreBe recognizedHave ownership! Be trusted Have clear goals and accountability Be supported: Not micromanagedHelp them reach their full potential Maximize: Inspiration, Motivation, Confidence, Optimism, Collaboration Minimizes: Loss, Doubt, Anxiety, Confusion Authentic Listens and open to feedback Knows them - Creates time for broader one on one conversations Below is important, but leading people comes first: Accomplished sales leadership executive with over 25 years of progressive experience in a wholesaler, direct store delivery, broker, and warehouse supply chain system. Proven track record for delivering high impact sales results in consumer-packaged goods across an Omni Channel. Successful in positively leading change management, operational initiatives, and driving organizational growth. Rule #1 on change management: Give the the "Why." Strong background in strategic planning, financial management, and business development. Expertise in creating operational efficiency, streamlining processes, and implementing best practices to achieve business goals. This means you may have to slow down to speed up. Cultivate relationships with key stakeholders, and effectively communicate with cross-functional departments. Process and prioritize information that matters the most, which leads to being a fast and confident decision maker. Successful creating and executing new product launches. Adept at building brand plans to achieve profitable growth. Strong experience and success in National Retail customers.

Brent Anderson's Current Company Details
BASS

Bass

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Strategic Growth and Commercial Advisor: Bev Alc, Non Alc, Alternative Beverages and Edibles
Livermore, CA, US
Brent Anderson Work Experience Details
  • Bass
    Strategic Growth And Commercial Advisor: Bev Alc, Non Alc, Alternative Beverages And Edibles
    Bass
    Livermore, Ca, Us
  • O'Neill Vintners & Distillers
    Chief Sales Officer
    O'Neill Vintners & Distillers Aug 2023 - Present
    Larkspur, California, Us
    • Developed and executed clear comprehensive commercial sales strategy plans for all channels of business domestic and export through an empowered team.• Led the Commercial Products P&L oversight, identifying opportunities to drive revenue and streamline costs. • Modernized sales processes and company operations. • Refined and scaled a new sales structure. Recruited, trained, and mentored, fostering a culture of accountability, while growing the company engagement scores. • Collaborated with all cross functional department to maximize sales. • Used a blend of experience and data driven decision making to maximize returns.• Ingrained a LEAN mentality into the sales organization encouraging continuous improvement.• Successfully negotiated and executed distributor contracts that enhanced our company’s position and market reach.
  • Trinchero Family Estates
    Vice President - Managing Director Export And Alternative Beverages
    Trinchero Family Estates Feb 2022 - Jul 2023
    St. Helena, Ca, Us
    • Create vison, mission, strategy, structure, systems, and resources to rebuild the export business for wine, non-alcoholic, and spirits. • Develop an export team with higher standards of professionalism, collaboration, insights, and execution excellence to deliver the plan. • Lead the Alternative Beverage - Nonalcoholic business and route to market strategy in the U.S.• Executive Leadership Team member reporting to the CEO.
  • Trinchero Family Estates
    Vice President Sales Execution Vintage Zone
    Trinchero Family Estates Mar 2020 - Mar 2022
    St. Helena, Ca, Us
    • Created brand plans to ensure volume and profit goals were achieved on a division, market, channel, account, brand, and item for commercial wines, fine wine, non-alcoholic, and spirits. • Built, lead, and developed a diverse sales team with optimism, consistency, authenticity, energy, clear communication, and collaboration. • Aligned with Commercial Strategy, National Accounts, Supply Chain, and Marketing teams to deliver the sales plan while controlling costs. • Partnered with our distributors and customers to execute and refine the company's strategic sales initiatives to make the plan. • Built respectful relationships that promoted an environment of trust and open communication with our distributor partners. • Identified program opportunities for brand growth incorporating customer specific and marketplace insights.
  • Trinchero Family Estates
    Vice President National Commercial Strategy
    Trinchero Family Estates Feb 2019 - Mar 2020
    St. Helena, Ca, Us
    • Helped lead, develop, implement, and execute a commercial plan across all business channels and brands.• Reorganized a department of 21 to serve the organizations needs more effectively. • Collaborated with multiple internal customers across Brand Marketing, Customer Marketing, Sales Execution, Premium Wine, Spirits, National Accounts, Supply Chain, Operations, Wine Making, Information Technology, and Finance to help deliver the sales plan. • Maintained and improved a forward-looking route to market strategy to help achieve sales growth and profitability. Managed all distributor contracts. • Delivered all program kickoffs, performance execution tracking, and post evaluation for the sales organization. • Managed all analytics and category management insights to help drive business decisions and positive results for our customers. • Made our sales organization more effective through creating alignment and delivering on “one version of the truth.” • Partnered cross functionally to lead the design, development, and implementation of all new sales tools for the organization. • Managed pricing across all channels and all states. Launched new price discount management system. • Delivered sales forecasting in partnership with the Supply Chain team.
  • Trinchero Family Estates
    Vice President National Retail Development
    Trinchero Family Estates Jan 2013 - Jan 2019
    St. Helena, Ca, Us
    • Lead Off Premise national accounts sales strategy for Grocery, Drug, Mass, Club, and Value channels.• Partnered with the company zones to lead the company’s growth by delivering a volume plan. • Grew share by achieving goals for distribution, suggested pricing, programming, execution, service, and building deeper relationships. • Reorganized, built, and developed an 18-person team across the U.S. with a fast-paced culture and deep accountability. • Created a team that was “wired to win” with our internal zone partners, marketing, customers, and distributors by delivering quality service. • Planned and managed all customer specific budgets. • Managed all aspects of control label business. • Drove the management of our Commercial Import Brands. • Managed and evolved our Food and Transportation Broker Network.
  • Trinchero Family Estates
    Division Manager California
    Trinchero Family Estates Apr 2010 - Dec 2012
    St. Helena, Ca, Us
    • Managed sales plan across all channels of business for the company’s largest market.• Exceeded fiscal 2011 and 2012 sales plan with distributor. • Grew dollar share and distribution each year, exceeding national average. • Lead and inspired a 12-person sales team. • Planned all promotional sales budgets, pricing, and forecasts. • Developed channel specific sales strategies, focus, expectations, and suggested price promotion with the distributor. • Worked with the distributor merchandising leadership team to maximize execution against sales programs and increase conversion. • Proactively planned, tracked, course corrected, and evaluated all major programs with the distributor.• Worked cross functionally with Trinchero Category Management, Marketing, Operations, and Finance.
  • Diageo
    Director Of Spirits Chains West Az, Nv, Hi, Ak
    Diageo Jun 2009 - Apr 2010
    London, Gb
  • Diageo
    Director National Accounts Off Premise
    Diageo Apr 2006 - Jun 2009
    London, Gb
  • Blackhawk Network
    National Director Of Business Development
    Blackhawk Network Jan 2005 - Dec 2005
    Pleasanton, California, Us
  • Nestlé
    Division Sales Manager Northern Ca, Nv, Hi
    Nestlé Jan 1994 - Dec 2004
    Vevey, Ch
    Dreyer's Grand Ice Cream Division

Brent Anderson Education Details

  • California State University - East Bay
    California State University - East Bay
    Business

Frequently Asked Questions about Brent Anderson

What company does Brent Anderson work for?

Brent Anderson works for Bass

What is Brent Anderson's role at the current company?

Brent Anderson's current role is Strategic Growth and Commercial Advisor: Bev Alc, Non Alc, Alternative Beverages and Edibles.

What schools did Brent Anderson attend?

Brent Anderson attended California State University - East Bay.

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