Brent Charles Abrams Email & Phone Number

Kirkland, Wa, Us

Kirkland, Wa, Us

Bellevue, Washington, United States

➤ Team: 26 Direct & 81 Total | P&L Owner | Organizational Restructuring | Business Operations➤ Double Digit Percentage Increase in Sales Volume & Net Income | New Product Launch➣ Transitioned the business model from brick-and-mortar (retail) to a virtual retail format, leading charge to move forward growth momentum with focus on enabling fundamental change in retail business operations.➣ Rebuilt the balance sheets, turning organization into a potential growth engine. ➣… Show more ➤ Team: 26 Direct & 81 Total | P&L Owner | Organizational Restructuring | Business Operations➤ Double Digit Percentage Increase in Sales Volume & Net Income | New Product Launch➣ Transitioned the business model from brick-and-mortar (retail) to a virtual retail format, leading charge to move forward growth momentum with focus on enabling fundamental change in retail business operations.➣ Rebuilt the balance sheets, turning organization into a potential growth engine. ➣ Reorganized legal structure, negotiated licensing and retail leases, and closed down non-profitable retail stores.➣ Increased annualized YOY sales volume and net income, while boosting profits and leading product pricing strategy.➣ Launched a web-based subscription Virtual Fitness and a Virtual Weight Loss Product, maintaining full accountability of P&L and balance sheet.➣ Led market research, box & label design, website & app development and development of online store. ➣ Grew online presence via new marketing campaign creation, development of influencer endorsements, production of online fitness videos & cooking shows and CRM development with dynamic customer journeys.➣ Formed Web-based sales team and onboarded personal trainers, health coaches, regional chefs, food preparers and protein snack manufacturers.➣ Reduced store lease expenses by leading persuasive and influential negotiations. ➣ Cut overheads despite considerable product launch expenses and substantial increases in staffing costs. Show less

Greater Seattle Area

➤ Team: 38+ Total | P&L Management | Digital & Traditional Marketing | Start-Up Operations➤ Brand Management & Promotions | Marketing Campaigns & Effectiveness | Media Buys & Strategy➣ Launched one of the fastest growing media agencies on the West Coast as recognized by Seattle-Tacoma #12 – agency ranked #1 in purchased media in 2022.➣ Directed and steered business operations, including P&L management, budgeting, hiring, marketing, branding, media buys and strategy, and creative… Show more ➤ Team: 38+ Total | P&L Management | Digital & Traditional Marketing | Start-Up Operations➤ Brand Management & Promotions | Marketing Campaigns & Effectiveness | Media Buys & Strategy➣ Launched one of the fastest growing media agencies on the West Coast as recognized by Seattle-Tacoma #12 – agency ranked #1 in purchased media in 2022.➣ Directed and steered business operations, including P&L management, budgeting, hiring, marketing, branding, media buys and strategy, and creative concept creation and ad analytics.➣ Secured multi-million dollar media buys through innovative, audience-appealing TV, over-the-top (OTT), radio, and digital campaigns on the West Coast. ➣ Achieved high ROI for clients by planning and implementing brand development strategies, leveraging technology to redefine how advertisers interact with an everchanging post-COVID digital marketplace.➣ Frequently evaluated and tested marketing campaigns for effectiveness. Enhanced profitability, funnel metrics, brand strategy, and use of technologies, leveraging web analytics and marketing automation solutions.➣ Used analytics to exceed growth goals through brand communications, promotional campaigns, and programs.➣ Developed integrated strategies for each target market. Planned and implemented global branding strategies customized by region with one cohesive message.➣ Expanded client base beyond the original media market and grew sales by positioning products, pricing, and marketing, elevating corporate and brand identity.➣ Developed an improved mobile app that drove record downloads.➣ Authored, negotiated, and managed various media endorsement contracts with All-Pro and Pro Bowl NFL players, MLB All-Star, and award-winning celebrity talent. Show less

Renton, Washington, United States

➤ Team: 70+ Total | Multi-Billion Dollar Loan Originations | Business Operations➤ Promoted to serve as strategic partner to board of directors➣ Provided executive leadership and strategic direction to teams across marketing, production, operations, compliance, finance, accounting, and HRM functions.➣ Managed a multi-million dollar acquisition media budget, including web search, mobile, email, print, TV, radio, trade shows, and online display. Analyzed channels to maximize margin… Show more ➤ Team: 70+ Total | Multi-Billion Dollar Loan Originations | Business Operations➤ Promoted to serve as strategic partner to board of directors➣ Provided executive leadership and strategic direction to teams across marketing, production, operations, compliance, finance, accounting, and HRM functions.➣ Managed a multi-million dollar acquisition media budget, including web search, mobile, email, print, TV, radio, trade shows, and online display. Analyzed channels to maximize margin and ensure product profitability.➣ Uncovered and capitalized on opportunities to improve operational efficiencies and revenue growth. ➣ Drove consumer acquisitions and retention, corporate communications, B2B marketing, sales support, and product development.➣ Expanded business into multiple states and complementary markets. ➣ Turned around underperformance by completely overhauling business model and growth strategy.➣ Grew annual loan originations, while transforming and evolving business in challenging arenas and through tough economic conditions.➣ Increased shareholder equity and drove profitable business growth, performance improvement, and sustainable change.➣ Developed channel prioritization to maximize margin and increase profitability.➣ Rallied C-suite behind a long evolutionary journey, building consensus over modernization of the sales origination platform. Show less

Greater Seattle Area

➤ Team: 30+ Total | Multi-Million Dollar P&L Management | F&A Best Practices➤ Multi-Year Financial & Growth Planning | Organizational Rebranding | Regulatory Compliance➣ Served as nonvoting participant in all board of director’s meetings. Led post-acquisition integration, including people, processes, and technology, following an asset acquisition move.➣ Impacted net income and reversed loss to financial gain. Quickly resolved bottlenecks and reversed financial losses while… Show more ➤ Team: 30+ Total | Multi-Million Dollar P&L Management | F&A Best Practices➤ Multi-Year Financial & Growth Planning | Organizational Rebranding | Regulatory Compliance➣ Served as nonvoting participant in all board of director’s meetings. Led post-acquisition integration, including people, processes, and technology, following an asset acquisition move.➣ Impacted net income and reversed loss to financial gain. Quickly resolved bottlenecks and reversed financial losses while running large, complex F&A operations.➣ Introduced new chart of accounts and GAAP-compliant journal entries for revenue recognition.➣ Led multiyear financial planning, scouted partnerships, and established human resources department with policies and procedures.➣ Enabled significant sales increase in 2 years through organizational rebranding, including launching dynamic website, sales templates, radio advertisements, and several marketing and promotions initiatives. Show less

Greater Seattle Area

➤ Served on board of directors and as Chairman of 2 subsidiaries.➣ Strategically elevated to resuscitate the ailing fortunes of the organization and return company to high profitability by organizational restructuring and cost-cutting. ➣ As CFO, overhauled business model and strategy to grow revenues by double digit percentage in 2 years. ➣ Increased annual gross margins and sales in 4 years by driving rebranding efforts.

Certificate Law And Business, Accounting And Finance

Doctor Of Jurisprudence, Law

Ba, Accounting