Brent Campbell Email and Phone Number

• Build and implement integrated marketing plans for 2021 and 2022 that led to the biggest topline revenue years in the company’s 75 year history (nearly $10 million increases year-over-year) • Drive formalized budgeting processes across the organization to increase accountability for both marketing and sales teams• Identify KPI’s for organic and paid digital strategy (SEO, SEM, paid and organic advertising and social media initiatives) leading to 25% increases in direct-to-consumer revenue in 2021 and 2022, respectively• Streamline and automate email and SMS marketing programs through Klaviyo (previously used MailChimp) to increase customer retention and brand loyalty• Cultivate and maintain relationships with key clients, vendors, and community partners• Work closely with product development to increase new product output by 40% leading to increases in topline revenue of nearly $5 million

• Oversee the marketing strategy and planning for 7 Betty Dain Creations brands using data from a variety of sources including, but not limited to, industry feedback from hairstylists and field sales reps as well as first-party consumer data• Overhaul the marketing operations processes to increase efficiency and output by 30% and ensure on-time delivery of assets• Spearhead development of ecommerce channels into multi-million dollar revenue centers from the ground up• Mentor marketing and operations team members to instill a culture of accountability and change • Provide direction to teams across 5 sub-departments: Creative, Product Development, Social Media, and Web Development, and Customer Service• Communicate company initiatives and strategy to all employees to ensure organizational alignment• Develop 3-year strategic plan and determine associated budgets• Support and drive an extensive private label business for major distributors and beauty brands including Beauty Systems Group (Cosmoprof), Sally Beauty, and Coty/Wella.• Full P&L accountability

• Work closely with the executive team (CMO, CFO, VP of Operations/Product Development, VP of Global Sales) to strategize, plan, and execute company-wide marketing and sales vision• Manage marketing plan and budgets for Hairdo, Raquel Welch, Gabor, and Hair2wear brands ($20+ million in annual revenue) that increased company-wide revenue by double digit percentage points 2012-2014• Decreased expenditures across all brands from 2014-2018 due to better planning, consolidated spending, and contract negotiations• Coordinate product launches and promotional calendars with internal sales teams and external distribution partners to maximize revenue• Part of the implementation team for sales and operations planning (materials planning, forecasting, sales projections) for new products• Tight focus on project management and associated timelines with a strict adherence to budget• Key driver of in-house creative team to re-conceptualize advertising positioning and marketing collateral• P&L accountability

• Led all marketing strategy plans that drove an increase of 12% in sales revenue across all channels for budget year 2010 (and was on pace to surpass that in 2011) • Developed and executed marketing plans for B2B, B2C and CPG bakery products• Initiated a customer tracking and retention plan that decreased customer turnover by over 50% • Directed all branding and creative activities• Conceptualized and executed customer loyalty programs that utilized social media and viral marketing• Headed special event marketing programs, such as Lyndell’s sponsored local art openings, movie nights and holiday events• Conceptualized and executed all aspects of store-level marketing initiatives, including customer loyalty programs• Coordinated new product roll-outs and services to staff and customers to maximize impact of launch• Drove incremental growth in the catering business by focusing on customer service, grass roots advertising, and well-directed promotional efforts• Maintained relationships with key accounts through personal visits, emails, and daily follow ups• Sought out new business in order to meet sales goal through cold calls and networking • Full P&L accountability