Brent Christopher, Mba Email & Phone Number

Florida, United States

Tampa, Florida, United States

• Own the strategy of customer-centric programs developed through Pega to be implemented across the digital ecosystem for Verizon Business. Responsible for the CRM strategy, product roadmap, business cases and partnering.
• Improved order submission rate by 24% after developing new real-time marketing triggers andimproved customer journeys through Adobe AEM and Pega decisioning.
• Developed the personalization roadmap which includes the strategy for AI/ML models in four keybuying decisioning points which will improve product attach rates by 15%.
• Built the strategy to personalize recommendations to increase up-sell and cross-sell opportunities.

• Directed cross-functional global team to create strategic short- and long-term plans for software security product. Leveraged both partnerships and internal resources to create robust security product roadmap, KPI’s.
• Developed freemium features and pricing models to enhance the product-led growth strategy.
• Owned the prioritization of key analytical projects and programs for development.
• Created long-term growth plan which achieved a 10% increase in revenue each year by improvingproduct and GTM activities through fiscal year 2027.

United States

• Led group of global team members to deliver new CRM system for Verizon Business Fios. Utilized Pega and Salesforce to drive meaningful interactions with customers and utilized AI/ML, analytics, and customer journeys to.
• Developed program recognized internally for speed of development, quick adoption, simultaneouslaunches in separate channels, and speed in benefits realized in complex market segment.
• Delivered 53% reduction in offer spend while maintaining 11% improvement in customer retention.
• Generated 3x ROI with personalization program targeting retention and 2x on up-sell opportunities.

Tampa/St. Petersburg, Florida Area

• Spearheaded global cross-functional team of marketing, operations, technology, and vendor professionals in developing new and innovative CRM system for the Fios product to improve retention and base management.
• Generated $8.9M in revenue during first six months by leveraging AI and business rules to integrate Pega software platform into front-end ordering systems, delivering omni-channel marketing solution.
• Developed strategic, multiyear roadmap and took initial product launch to fully integrated retention and up-sell solution, generating 11 more dollars in revenue per transaction.
• Improved customer retention save rate by 23% in multi-channel environment.

Tampa/St. Petersburg, Florida Area

• Led marketing professionals with diverse set of responsibilities from analytics to program strategies. Owned the Fios retention forecasting and weekly readouts to executive leaders on performance. Provided program.
• Increased the retention team by 6 employees by developing a business case to expand team toensure the right attention and resources were allocated to retaining customers for Fios.
• Improved sales channel performance through strategic initiatives driving 20% improvement in contract close rates, yielding $58M and 33K customers.
• Acted as CRM Base Management Director for 1Q 2017, delivering 30 new targeted offers, reducingchurn in 2Q by 10 bps, and producing $23M in retained revenue.

Tampa/St. Petersburg, Florida Area

• Collaborated closely with marketing, sales, and operations teams to solve issues within customer retention strategies with the Fios product. Provided leadership and guidance to multiple executive stakeholders by.
• Recognized as high performer in inaugural class of Six Sigma Black Belts while managing six projects producing over $7.8M in revenue annually for Marketing CRM team.
• Improved the Fios onboarding process within multiple organizations which created a reduction incustomer churn by 12 bps, equivalent to $2M revenue annually and reduced call volume by 31%.

Tampa/St. Petersburg, Florida Area

• Led technology developers, and senior analysts developing and analyzing business opportunities for intelligence tools. The team’s delivered new and innovative tools/reports that saved countless hours to the business..
• Automated multiple state regulatory reporting requirements that were done manually with spreadsheets and was able to repurpose two headcounts afterward.
• Transitioned over 24 applications and implemented 11 new servers during the sale of properties to Frontier from Verizon.

Tampa/St. Petersburg, Florida Area

Designed and programmed large-scale e-commerce websites that improved sales by 10% with annual sales exceeding $100M. Designed and programmed a logistics tracking system that monitored the performance of our vendors that saved over $2M annually after implementation. Worked with the Department of Defense to identify resources, requirements and standards.

Washington D.C. Metro Area

Managed twenty seven Marines with a variety of responsibilities for the Marine Corps Institute. Earned the Navy and Marine Corps Achievement Medal and a Good Conduct Medal

Master Of Business Administration - Mba

Bachelor'S Degree, Computer And Information Sciences, General