• Led a team of 9 on category recommendations and category space work for 13 large format regional retailers in the Midwest and Texas including: Whole Foods Market, HEB, Hy-VEE, Schnucks & Dierbergs• Conducted weekly retailer visits to provide analytics and insights into the current state of the retailer's beer business and defined competition• Personally implemented store level planograms for Whole Foods Market where there had been nothing before• Responsible for retailer related recommendations for the Oklahoma and Kansas 3.2% alcohol transition• Posted positive space gains and positive case share gains for most accounts in recent months; 0.1% or higher• Created sell-in sheets for all new brand launches

• Drove AB’s case trend to +35% in 2017 thru incremental ads, planogram optimization, and working with wholesalers on providing best practices when servicing Dollar General• Managing a team of 3 direct reports (2 Key Account Managers & Pricing Analyst) and 2 indirect (Category manager & Category Space Manager) • In additional to Dollar General, oversaw additional convenience store accounts: Sunoco, Murphy Oil & Sheetz for a 1 year time period• Selling in incremental and new packaging to Dollar General during resets, ensuring they meet key performance indicators set by AB• Providing feedback to AB Corporate about what packaging would sell best at Dollar General across multiple markets• Running national programs partnering with outside vendors in national cross merchandising programs

• Led the process for rolling out beer to over 6,000 Dollar General stores throughout the U.S.• Advised Dollar General licensing team on best practices when obtaining beer licenses in each state as well as payment options thru EDI/EFT or Fintech• Successfully sold in new AB packages while expanding space on top selling brands and packages to ensure high days of supply• Continued to create shelf sets for DG Market stores between 2010 and 2014• Increased AB’s share of space by 15.3 points since 2010 for all Dollar General Traditional Florida stores using fact based selling and discovering new package opportunities in the Florida Markets • Led four beer category business reviews by providing clear action plans on all key Dollar General objectives• Made frequent wholesaler visits and had daily communication with wholesaler account managers to ensure execution of Dollar General roll out, evaluate retail strategies, and maintain price competitiveness• Conducted post promotion analysis for ads to determine the packages with the greatest incremental lift and highest increase in basket size to sell in additional ads

On-Site at Dollar General• Led two beer category business reviews including Dollar General’s initial beer expansion plan• Advised on national rollout of Dollar General beer category by making recommendations on which packages to carry, creating the shelf sets in JDA, and working with wholesalers to set stores• Maintained a strong working relationship with Dollar General on a daily basis by being on-site

• Analyzed data to provide information to West Region and field senior management on current sales trends and areas of opportunity at retail• Conducted a cost benefit analysis of eliminating beer scans in the state of California o Implementation led to a cost savings of over $10 million a year• Successfully worked with Key Account team on post-promotion analysis to determine the outcome of ad activity within the region• Built sales presentations for On and Off Premise Key Account team on , first in flow analysis, sell in sheets, and exclusive ad results

• West Area’s Extraordinary Performance Award (2nd quarter of 2006)• West Area’s Project Manger of the Quarter (3rd quarter of 2006)• Worked directly with field sales, corporate, wholesalers, and senior management• Worked collaboratively with sales department to design and produce ad hoc reports and presentations for Key Account Managers and National Retail Sales with the goal of increasing distribution, features, and displays• Conducted quarterly business reviews with senior management and sales staff, reviewing performance and future strategies in order to increase sales• Designed innovative promotional program for key retailers in Washington and Oregon states during November and December of 2005 and 2006; conducted post promotional analysis which showed a direct correlation between the promotion and an increase in sales and distribution• Developed new standard reporting templates and sales scorecards to be implemented throughout Anheuser-Busch in 2007• Identified and understanding key trends in the consumer package goods industry, especially in the beverage channel (Beer, Wine, Liquor, Energy drinks, Bottled water, and Tea)• Successfully created sell in sheets for new products• Used strong analytical skills to consult and educate sales staff, category management and senior management how to use and interpret IRI data• Acted as mentor to new field personnel• Advised Anheuser-Busch on the full-range of IRI services available, including store data analysis, store movement, household purchase data, consumer capabilities, category expertise, restatement and testing information