Brent Deraad Email and Phone Number
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Brent Deraad is a Chief Executive Officer at Arlington Convention & Visitors Bureau. He possess expertise in marketing, event management, advertising, marketing strategy, corporate communications and 26 more skills. Colleagues describe him as "I'm very impressed with Brent's strategic marketing analysis of the city's tourism customer base. Not only well designed, but he also had to convince many hotels in several brands to cooperate on a project that would benefit all of Tucson. An elegant solution that takes the emotion out of where to spend marketing dollars and allows target marketing to specific customer zip codes. I'm so glad Brent is on Tucson's team."
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Chief Executive OfficerArlington Convention & Visitors BureauArlington, Tx, Us
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Chief Executive OfficerArlington Convention & Visitors Bureau Dec 2021 - PresentArlington, Texas, United States -
President & CeoVisit Tucson Apr 2012 - Dec 2021* Manage a $10.2 million budget and 40 employees who market, promote and sell the Tucson region as a travel, meetings, sports and film destination. Visit Tucson is a non-profit, 501(c)(6) destination marketing organization.* Work with Visit Tucson's board, elected and other government officials, community leaders and a diverse group of members to address regional quality-of-life issues that enhance our visitor industry.* Affiliations include: Board Chairman, Arizona Lodging & Tourism Association, January 2018-present; Member, Arizona Governor's Tourism Advisory Council, 2014-present; Board Member, Destination Marketing Association of the West, 2016-present; Foundation Chair, Destination Marketing Association of the West, 2019-present; Executive Committee Board Member, NOVA Home Loans Arizona Bowl, 2016-18; Vice Chair, NOVA Home Loans Arizona Bowl, 2018-present; Member, Tucson Conquistadores, 2015-present; Board Member, Tucson Conquistadores, 2019-present; Board Member, Southern Arizona Defense Alliance, 2015-18; Ex-Officio Board Member, Downtown Tucson Partnership, 2012-present; and Member, Pima Association of Governments' Economic Vitality Advisory Council, 2012-present. -
Executive Vice PresidentScottsdale Convention & Visitors Bureau Jun 2006 - Apr 2012* Oversee CVB's $9 million budget, along with corresponding program of work and performance measures* Handle contracts with CVB's public funding partners--City of Scottsdale, Town of Paradise Valley, State of Arizona (Proposition 302), Fort McDowell Yavapai Nation & Salt River Pima-Maricopa Indian Community* Created 20-year agreement among the CVB, City of Scottsdale and Fiesta Bowl to keep Fiesta Bowl teams, alumni, fans & media staying in Scottsdale through the year 2026* Oversee CVB's convention sales department* Provide oversight of CVB's financial systems* Leading CVB's efforts on Proposition 200, which, if approved by Scottsdale voters on March 9, 2010, would increase Scottsdale's bed tax to fund incremental tourism marketing while providing money to retain & attract special events & to build new attractions for residents & visitors -
Vice President Of MarketingScottsdale Convention & Visitors Bureau Mar 2003 - May 2006* Led group of 12 talented marketing professionals and managed CVB's agreement with our ad agency--RIESTER Advertising* Combined this group handled Scottsdale's brand development, along with the CVB's advertising, web site, media plan development & execution, creation of visitor guides & other collateral, relationship marketing & research* Worked with Elite Racing (now Competitor Group) to bring the P.F. Chang's Rock 'n' Roll Arizona Marathon & Half-Marathon into Scottsdale in 2004. The event has become one of the world's top 5 running events attracting 35,000 runners each year
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Vice President Of Membership & Corporate CommunicationsScottsdale Convention & Visitors Bureau Sep 2001 - Mar 2003* Created a CVB membership program from scratch in 2001. The CVB had been a division of the Scottsdale Chamber until 2001 before becoming a separate 501(c)(6). The CVB now has in excess of 500 member businesses* Created the CVB's financial infrastructure from scratch in 2001. The CVB has had clean financial audits every year since it began its operations* Wrote & produced annual reports & performance reports for CVB constituents
Brent Deraad Skills
Brent Deraad Education Details
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Mass Communication
Frequently Asked Questions about Brent Deraad
What company does Brent Deraad work for?
Brent Deraad works for Arlington Convention & Visitors Bureau
What is Brent Deraad's role at the current company?
Brent Deraad's current role is Chief Executive Officer.
What is Brent Deraad's email address?
Brent Deraad's email address is bd****@****son.org
What is Brent Deraad's direct phone number?
Brent Deraad's direct phone number is +152062*****
What schools did Brent Deraad attend?
Brent Deraad attended Arizona State University.
What skills is Brent Deraad known for?
Brent Deraad has skills like Marketing, Event Management, Advertising, Marketing Strategy, Corporate Communications, Social Media Marketing, Budgets, Public Relations, Event Planning, Tourism, Brand Development, Hospitality.
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