Co-own and operate a boutique guitar and amplifier store—operating both brick and mortar and e-commerce sites—developing the business from concept to fill a void in the market. Designed and implemented strategies to expand awareness, secure interest, and cultivate a following of loyal customers and referral partners. Maintain active presence on all social media outlets.— Select Highlights —Leveraged industry and business acumen to secure high-demand inventory and promote via diverse digital platforms.Hold full accountability for all customer service results, earning high praise and 100% 5-star online feedback.Built a customer database 15K+ records strong, leveraging data to fuel segmentation and campaign planning.Established all vendor and wholesaler relationships, negotiated contracts, and oversee purchasing.

Demonstrated and applied robust knowledge of C#, .NET, Active Server Pages/ASP.net, JavaScript, jQuery, HTML5, CSS3, Bootstrap, MVC, Responsive Design/Mobile, SQL, Transactional Databases/MS SQL, Object Oriented, and Source Control/Git.

Played a key role in the growth and management of this multimillion-dollar business specializing in the sale of professional quality amplifiers and other music equipment to artists and dealers around the world. Developed and implemented first-time processes and systems to scale the operation, formalize procedures, and bring consistency to both back- and front-of-house operations.— Select Highlights —Led a team of up to 15 associates in growing the business from $1.2M in sales to more than $2M in annual revenue.Acquired, retained, and grew domestic and international dealer accounts to expand market share and penetration.Expanded outreach and awareness through management of digital marketing and social media messaging.Organized and coordinated the annual Z Fest dealer and customer appreciation event with 150+ guests.