Provide vision and leadership for AccelerEd’s strategic and integrated marketing communications operations. Develop a comprehensive and proactive marketing, communication, and branding strategy that supports and maximizes the strategic goals, plans, and aspirations of AccelerEd. Serve as AccelerEd’s brand manager, ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content, including online, social media, email, point of purchase, mobile, video, print, and in-person. Build a digital marketing roadmap to coordinate efforts across different marketing channels.Provide senior level counsel and guidance to proposed, existing, and pending projects related to the best practice integrating digital technologies to advance consumer engagement.Coordinate relationships with internal and external creative partners and consultants.Work with User Experience Team to manage project requests such as videos, advertising, print publications, photography, email campaigns, website design/content, advertisements, landing pages, and more.

Managed $10 million in channel resources including print collateral, print advertising, radio, television, broadcast, social media video, and community engagement programs. Provided strategic direction for broad-reaching initiatives that supported growth and long-term brand development. Identified market opportunities and estimated ROI; collected and analyzed data to evaluate existing and potential products, programs, campaigns, and market segments.Developed 500+ member University Ambassador program that became the cornerstone of our marketing efforts. Program connected us to our strongest brand loyalists and enabled us to achieve broad-reaching brand reputation building, testimonials, referrals, and support for social media and public relations activities.Bolstered the AMU and APU brand stories through identification and implementation of strategies for positively impacting the brand reputation of both universities.Managed lead generation initiatives ranging from direct marketing campaigns to event sponsorship and brand awareness and engagement programs.Built community events program to increase targeted brand engagement and loyalty. Managed marketing communications, community engagement, and video production staff. Steered significant vendor-partner relationships in the areas of print, fulfillment, video, photography, and broadcast media.

Directed communications and policy initiatives with responsibility for message and brand development. Conducted interviews, wrote, edited, and designed for the monthly magazine. Conceived of and built the National Small Business Award and Blue Ribbon small business designation for America’s leading entrepreneurs.Managed the activities of four policy committees and more than 60 corporate events ranging from 20-400 attendees.Updated, organized, and managed the Chamber’s internal communications and intranet site.Directed procurement staff and contract employees. Streamlined processes, implemented online systems, and increased service level.Renegotiated contracts for enterprise-wide subscriptions and services, resulting in savings of 10-25% per contract.Recruited, trained, managed, and motivated 10-member policy team.Wrote and designed marketing pieces to raise visibility and revenue, including recruitment brochure that, in two months, increased alliance membership by 240% and revenue by 27%.