Brent Pierce Email & Phone Number

Fort Worth, TX, US

• Promote HUMIRA (adalimumab) to Rheumatologists, Nurse Practitioners, and staff in the Fort Worth, TX territory.
• Launch and promote RINVOQ (upadacitinib) in 8/2019 to Rheumatologists, Nurse Practitioners, and staff in the Fort Worth, TX territory.
• Promote SKYRIZI (risankizumab) to Rheumatologists, Nurse Practitioners, and staff in the Fort Worth, TX territory.

• Conduct interactive group workshops and one-on-one coaching to enhance speaker presentation skills and overall communication effectiveness.

Dallas/Fort Worth Area

• Partnered with Brand Director in development of overarching strategy and annual marketing/brand plan for national brand.
• Delivered consistent year-over-year growth since 2013 brand launch.
• Executed tactical plans that effectively communicated brand strategy to target customers, including brand collateral, direct mail, peer-to-peer speaker programs, sampling initiatives, and trade shows.
• Recognized by Medical Marketing & Media with Silver Awards for healthcare provider website and promotional sales aid.
• Served as liaison to field sales force to ensure frontline sales team was appropriately trained to execute brand strategy.
• Worked strategically with VP of Sales, 5 Area VPs, 35 Division Managers, and a network of 225 sales representatives to meet and exceed outlined sales goals.

Dallas/Fort Worth Area

• Established overarching strategy and developed annual marketing brand plan for multiple brands, ranging from $5M to $200M in annual net sales.
• Created and executed tactical plans that effectively supported brand strategies, including trade shows, direct mail, sales collateral and peer-to-peer speaker programs.
• Directed creative agencies on all marketing initiatives (promotional collateral, direct mail, advertising, product claims).
• Directed project management activities for rebranding and repackaging of global brand.
• Conducted market research, competitor analysis and post-market surveys.

Dallas/Fort Worth Area

• Tradeshows 2007 – 2008
• Planned, coordinated, and executed all corporate tradeshow activity.
• Managed and executed tradeshow promotional plans to maximize company exposure and produce sales leads.
• Managed, maintained, and recommended improvements for all booth properties.

Dallas/Fort Worth Area

• Developed and executed new hire and tenured sales representative training programs.
• Conducted field training of sales representatives and directed field training of sales trainers.
• Created training materials for new product launch.
• Published informational bi-monthly newsletter to field sales force.
• Partnered with VP of Sales in development, coordination and execution of National Sales Meeting and Plan of Action meetings.
• Managed Prescription Drug Marketing Act (PDMA) sample compliance.

Dallas/Fort Worth Area

• Sold skin asepsis products for the operating room to hospitals and surgery centers. Call points included Director of Operating Room/Surgical Services, Infection Control, Materials Management, surgeons, discipline.
• Increased territory sales from $25,000 to $450,000 in four years.
• Trained new sales representatives.
• Assisted Marketing and New Business Development in beta tests of new product concepts and potential acquisitions.Salesperson of the Year Runner-Up - 2000, 2003TRISEPTIN Product Award - 2000ACTIPREP Product Award.

Bachelor Of Business Administration - Bba, Economics

Certificate, Medical Marketing Program

Class designed for the development of essential marketing strategies to be competitive in the pharmaceutical, medical device, diagnostic.