-Led the development and execution of culturally-driven global marketing strategies that aligned with overall business objectives, leveraging digital innovations and cultural insights to drive brand affinity and market expansion-Directed the creation of integrated campaigns across culture, music, and the arts, combining traditional and digital media to foster stronger consumer connections and increase brand loyalty, positioning the brand as a leader in lifestyle marketing.-Developed and implemented multichannel marketing strategies that increased market share by 15% and boosted sales revenue by 25%, utilizing advanced data analytics for strategic decision-making and market penetration.-Led the transformation of the global marketing agenda, applying market research and consumer insights to identify emerging trends, which drove innovative product positioning and long-term growth strategies.-Devised and implemented data-driven marketing strategies that utilized customer segmentation and analytics, optimizing campaign performance and improving ROI by 28%, with significant gains in customer engagement.-Managed and mentored a digital marketing team, overseeing campaigns in Paid Search, Remarketing, and CRM, which delivered a 16% increase in customer engagement and substantial growth in brand visibility and revenue.

At Jelly Bean Jungle, we blend creativity, strategy, and technology to elevate brands to their full potential. Specializing in the drinks and FMCG sectors, we provide tailored marketing solutions that drive growth and foster meaningful connections. From brand strategy and digital marketing to AI-driven automation, our holistic approach ensures your brand stands out in a crowded marketplace. With over a decade of experience both locally and globally, we're passionate about helping businesses of all sizes achieve their goals.

•Spearheaded the development and execution of comprehensive brand strategies for White Claw, leveraging market insights to enhance the value proposition of the brand and drive engagement with target customers.•Led a cross-functional team of creative marketers to conceptualize and implement brand initiatives, ensuring alignment with White Claw's brand identity and values.•Crafted and disseminated the master narrative of White Claw across various platforms, including social media channels, to foster a vibrant community and expand the brand's user base.•Collaborated with internal stakeholders and external partners to produce high-quality content that resonated with the target audience, driving brand awareness and customer acquisition efforts.•Utilized data analytics to measure the performance of brand campaigns and refine strategies for optimal impact, demonstrating a strong understanding of ROI metrics and their application to social media content.•Managed brand communication channels, including style guides and visual identity, to maintain consistency and relevance in both local and national markets.•Fostered a culture of innovation and creativity within the marketing team, encouraging idea generation and experimentation to stay ahead of industry trends and consumer preferences.•Demonstrated exceptional communication skills in presenting ideas and negotiating partnerships, effectively conveying the value proposition of the brand to internal and external stakeholders.•Leveraged first-party data to personalize marketing initiatives and deepen customer relationships, driving long-term brand loyalty and advocacy.•Exhibited a startup mindset and collaborative spirit, contributing to a fast-paced and dynamic work environment focused on achieving collective goals and driving business growth.

• Managed the entire digital ecosystem for Guinness Storehouse, Guinness Western Europe, Roe & Co, and Smithwick's to drive digital change and strategic planning with all activity focused on a lift in revenue, engagement and talkability.• Partnered with Airbnb and launched a global campaign under their Night@ platform that saw over 17 million social media impressions, 1 billion media impressions and 58% increase in competition entries vs other Night@’s.• Led the delivery of the new build of www.guinness-storehouse.com, from end to end, project management, creative development and approval, managing agencies, partner marketing teams and external suppliers. o Developed a mobile first e-commerce platform that grew total ticket sales online from 25% to 41%YOY with a 64% growth in total revenueo Built strong UX strategy while constantly A/B testing that increased conversion rate from 4.1% to 12.8%, an overall increase of 212% YOY• Strategically implemented new content and performance marketing strategy to drive brand awareness, deepen consumer engagement, brand affinity, and ultimately achieve a stretching sales KPIo Created an agile content plan that regularly tested new formats and types of content while uncovering new trends through keyword research, gap analysis’, and data insights. o Strategically developed a performance marketing plan that targeted and retargeted consumers throughout the whole user journey to drive traffic and transactions on GSH.com which saw a growth of transactions by 34% YoY.o Developed a next generation social media content marketing strategy across various social platforms that saw a total reach of 94 million vs. 53 million in F18.o Sparked conversations that prompted followers to share user-generated content that shift earned vs. owned content across all channels, which resulted in a 1064% increase in engagements and brand mentions.

-Consulted with Dublin Brewer ‘start up’ business on end to end development of craft beer portfolio-Developed digital marketing strategy to promote brand, recruit and retain customers and generate new revenue-Created a calendar of quality and engaging content to establish a dialogue with customers; average campaign increased number of covers by 20% (vs. same night previous 4 weeks, Larder Restaurant)-Utilized various social platforms and networks, including local influencers and business community, to amplify limited marketing budget via advocacy/word-of-mouth-Implemented and analyzed effective benchmarks to measure the impact of social media campaigns, reported on effectiveness and made recommendations to improve future results-Oversaw application of design across digital and social ecosystem to ensure consistent and impactful brand identity (including Facebook timeline and profile, display ads, landing pages, Twitter profile)-Developed and implemented a strategy to proactively encourage, capture and respond to online customer reviewswww.ilvicolettorestaurants.iewww.thewine-workshop.comwww.thelarder.ie

Created marketing and business strategies to access new markets and revenue streams-Led product and brand development of five new core products key to the business’ growth strategy, contributing toan incremental +35% annual sales (2013 vs 2012)-Bold ‘Sanda’ IPA range, designed to refresh the traditional ale brand for a new wave of craft beer enthusiasts, highlightedby industry design blog Oh beautiful beer-Worked with digital agency to define the Fyne Ales brand proposition, and evolve website into an effective hub forcontent and engagement: traffic +81% with very high conversion rates, doubling e-commerce sales on site-Led activation of ‘Fynefest 2013’, a brand-owned beer, food and music festival, including social content, ticket andproduct sales, and event production in partnership with local community and suppliers. As a result of marketing campaign, tickets sales reached 1500 vs 1200 previous year and significantly increased beer sales-Developed a content and social engagement strategy that consisted of newsletters, blogs, press releases, and copy for all new and existing products-Built a Search Optimisation strategy involving link building, keyword search, content management, and blogging-Tracked and analyzed insight data to capitalize on lead generation and website sales-Analytics showed a 65% increase in activity on social platforms (followers, likes, retweets, shares), plus increased salience in craft beer channels, including invitation to participate in Craft Beer Rising

• Led and managed a team of business students to develop a market expansion strategy for a company in the software engineering industry• Conducted a critical analysis of the existing business model, carried out a detail market analysis, formulated a market entry strategy• Prepared a business report and presentation for the client

• Developed a sales and marketing strategy in cooperation with the sales department• Tracked, monitored, and analyzed KPIs to effectively achieve revenue targets• Established a pricing strategy to create new revenue streams and optimize customer sales• Implemented marketing strategies by utilizing social networks and local media to compete against our competitive set• Increased room revenue of transient guests by 32%

• Department Head responsible for purchasing and developing standard operating procedures, as well as staff management, hiring and training• Budgeted accordingly based upon P&L reviews• Developed monthly training to foster development and cross train with other departments• Opened Kimpton Groups 43rd Hotel• Drove room revenue by proactively seeking new business customers

• Developed and communicated sales and operation strategies to create effective customer service.• Applied and ensured the application of the sales strategy to maximize occupancy and average room price.• Trained and developed Front Desk Agents. Prepared staffing schedules, completed payroll, and monitored labor costs to budget figures.• Supervised the operational activities of the hotel front desk within hotel guidelines to provide the highest standard of courteous service while permitting acceptable profit levels.