Texas / Louisiana

• Pioneered the visual merchandising capability for 30+ luxury home furnishing retail stores across North America. Built business function from the ground up, ultimately leading a multi-layered team of talented merchandising professionals supporting a $150+ million organization.• Shaped and directed projects supporting strategic plans for multi-million-dollar initiatives. • Accelerated team members' development by elevating skillsets through empowered leadership, training, and growth opportunities. • Evolved the role of VM from a tactical to strategic function that contributed significant value as a data-driven support team by driving efficiencies, mitigating risks, and increasing revenue.• Directed high-profile projects, including planning, installations, editorial styling, and developing media and VIP partnerships to create best-in-class brand recognition & excitement. Projects included Mercedes-Benz VIP lounge at NYC fashion week and NBC Today Show Green Room.• Communicated consistent, aspirational brand stories by leading and collaborating on retail visual directives including in-store marketing, window displays and rotation, and key seasonal initiatives. • Orchestrated wholesale market brand presentations, directly marketing seasonal brand strategy to premiere independent retailers, design firms, key industry publications, and major accounts. • Implemented solutions to ensure all creative decisions were made with financial results as a priority. • Orchestrated 25+ new store openings from initial planning, construction visits, store design, assortment, custom floorplans, and full visual creative decisions. • Liaisoned with stakeholder groups to deliver compelling brand strategies from initial concept through final presentation at Wholesale and Retail. • Proactively analyzed data to determine a cohesive collection each season. Responsibly merchandised core assortment with new introductions maximizing growth and strategic, long-term brand direction.

• Provided sales support and product training to over 75 national, branded, independent, and contract accounts.• Proactively developed a broad skill set while cultivating relationships with internal teams and external stakeholders. Promoted to a leadership role within 8 months based on contributions and results.

• Partnered with Account Executives and Marketing to provide sales support, feedback, and trend analysis resulting in dominant positioning and increased sales.• Served as brand ambassador, increasing sales through merchandising and marketing for national/regional accounts in a 200-store region.• Spearheaded store-level merchandising and floorplan strategies to maximize exposure and expand floor space.• Facilitated product and sales training/seminars for groups of 50+ to build brand confidence, loyalty, and recommendation.

• Launched luxury sportswear lines in a 75+ U.S. department store market. Partnered with Executive Store Management, Buyers, and Visual Directors to merchandise and install shops at Saks, Neiman Marcus, Bloomingdale's, Nordstrom, May Co., and Federated.• Leveraged data and insights to identify new market opportunities. Influenced leadership buy-in for resources and support that led to significant incremental revenue. • Managed training program, overseeing performance and leading the development of Sales Specialists in top stores. Efforts resulted in improved customer experience and increased sales.